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Amazon Holding Sept. 28 Event, Finally Unveiling Tablet?

 & Chloe Albanesius Executive Editor, News

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Amazon on Friday sent out invites for an event on September 28, which will likely include the unveiling of its long-awaited tablet.

Amazon provided few details about what it will unveil, saying simply: "please join us for an Amazon.com press conference." It will be held in New York City and starts at 9am.

Amazon tablet rumors have been floating around for months, but the company has not made any official announcements. Earlier this month, TechCrunch said it got a glimpse at the tablet, which will reportedly be called Kindle, sell for $250, and hit shelves in late November.

In July, a Wall Street Journal report said an Amazon tablet will arrive "before October," but there were several conflicting reports. It remains to be seen if the tablet will actually debut on September 28.

Last month, Forrester analyst Sarah Rotman Epps said that at the right price, an Amazon tablet could be a great iPad competitor. She acknowledged that Amazon taking on Apple in the tablet market "is a bit like David taking on Goliath" given the market cap, profits, and cash position of the two companies. But Amazon has a strong brand-name recognition, cloud services, and the Kindle line, among other things, making it "the only credible iPad competitor in the market," she said.

Price could be a big factor, indeed. The HP TouchPad gathered dust on store shelves until HP lowered the price to $99 for the 16GB and $149 for the 32GB version, prompting a rush of purchases. But that was only because HP was ceasing production and had to get rid of excess inventory. For more, see HP TouchPad Deal Shows Thirst For Good, Cheap Tablets.

For more, see the "What the Amazon Tablet Needs to Succeed" slideshow above.

Amazon invite

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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