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Target, Others Drop Apple iPod Prices, New Ones Coming?

 & Chloe Albanesius Executive Editor, News

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Various retailers are offering discounts on Apple's iPod lineup, with Target advertising a "temporary price cut" for almost every MP3 player produced by Cupertino.

Apple typically holds a music-related event each September to unveil its next-generation iPods, so the cuts could mean that retailers are trying to ditch older models in order to make room for new ones. But Apple has altered its usual release schedule this year, failing to unveil a new iPhone in June.

As a result, Apple watchers are waiting for the company to drop an invite to its next event any day now, which will likely include the release of the iPhone 5, as well as new iPods. Thus far, Apple has made no announcements, though, leading us to speculate about things like iPod price decreases.

On that front, Target is offering the deepest cuts at the moment, though it's not exactly a fire sale. Buyers can save $25, $20, and $30 on the iPod touch. For a limited time, the 8GB is $204.99, the 32GB is $274.99, and the 64GB is $364.99.

Buyers can also save $10 on a blue, pink, orange, or green 8GB iPod nano, which is selling for $134.99. The 16GB iPod nano, as well as other color options for the 8GB, are currently out of stock.

If you're buying an iPod shuffle, meanwhile, you'll only save $1, with the price now at $44.99.

The iPod classic is not on sale, though at $245, it's $4 less than buying it via Apple's Web site, which is not listing any iPod sale prices.

Best Buy, meanwhile, is also selling the 8GB iPod touch for $204.99, a $25 savings. The 32GB and 64GB models are still $299.99 and $399.99, respectively. The retailer is also offering $3 off the iPod shuffle, and $10 off the 8GB and 16GB iPod nano (though the 16GB pink one is out of stock online).

At Walmart.com, you can get the 8GB iPod touch for $13 off and the 32GB for $279.98, down from $299.99. The retailer is sold out of the 64GB version, though. The iPod shuffle is $46, also a $3 savings, and the 8GB iPod nano is $134.54 (down from $149 on the Apple Web site); there doesn't appear to be a 16GB nano option.

For more, see PCMag's latest reviews of the iPod touch (and slideshow below), nano, and shuffle.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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