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What to Expect at IFA: 3D Tech, Tablets To Steal the Show

 & Wendy Sheehan Donnell Editor-in-Chief, PCMag / VP of Content, Ziff Davis

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BERLIN—The IFA consumer electronics and home appliance trade show kicks off this week with 1,441 exhibitors including the likes of Sony, Samsung, Panasonic, LG, and Toshiba, in an even-larger display area than last year's show. No one knows exactly what we'll see until the showroom doors open on Friday, but the pre-show buzz in Berlin is mainly around tablets and 3D display and image technology.

Despite a seemingly cold consumer reception to the concept, 3D promises to be a major theme at the show with Panasonic unveiling a prototype 3D Lumix camera and the HDC-Z10000 3D camcorder and Sony announcing the HMZ-T1, a head-mounted display that uses two OLED screens to produce a 720p 3D picture right in front of your eyes. The experience simulates the picture on a 150-inch 3D HDTV seen from 12 feet away, while virtual 5.1-channel surround sound is delivered via integrated headphones.

Ahead of the show, LG announced a 3D game converter for its forthcoming Optimus 3D smartphone which will let developers convert existing 2D smartphones games to 3D ones. The company also released two new 23-inch 3D monitors, which will be on display here at IFA.

Tablets, a segment that couldn't be hotter, will be well represented at IFA, with Samsung, Toshiba, Lenovo, and others expected to show off new tablets at the show. Sony unveiled its Tablet P and Tablet S slates at a press conference earlier today.

PCMag is on the ground in Berlin, be sure to check back throughout the week for the latest IFA news.

About Our Expert

Wendy Sheehan Donnell

Wendy Sheehan Donnell

Editor-in-Chief, PCMag / VP of Content, Ziff Davis

My Experience

I'm the Editor-in-Chief of PCMag.com and the Vice President of Content for Ziff Davis. I oversee the editorial operations of PCMag and ExtremeTech.com, leading more than 65 writers, editors, and contributors, steering PC Labs, reviews, and product coverage, as well as news, expert commentary, and service journalism across the sites.

Back when the first iPhone was released, I started at PCMag as a senior editor covering consumer electronics and mobile reviews. After that, I went on to head up the reviews team as executive editor. And most recently I served as deputy editor, managing PCMag's editorial team and day-to-day operations. I've covered more product releases and have edited more reviews, roundups, and buying guides than any human reasonably should, each and every one contributing to the noble pursuit of helping you find the right technology to fit your life.

Before joining PCMag, I was the managing editor of Computer Shopper. I earned my master's degree in magazine journalism from New York University. (Nope, the irony of witnessing the deaths of both of the print magazines I've managed is not lost on me.)

Though I rarely have the opportunity to write these days, I still crave the rush that comes from crafting the perfect headline and enjoy nothing more than a spirited AP Style debate.

My Areas of Expertise

In my quarter-century-long journalism career, my main areas of focus have been mobile technology and electronics, but I've managed to cover most aspects of consumer and business technology. These days, I spend most of my time strategizing in endless video calls. I'm an ace at sharing my screen and telling people who are already speaking that they're muted.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

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