Foursquare is the latest company to move into the daily deals space, expanding beyond its existing Check-In Specials, the company announced Tuesday in a blog post.
Through partnerships with LivingSocial, Gilt City, zozi, BuyWithMe, and AT&T Interactive, Foursquare will begin offering discounts starting this week, available via the Explore tab. Foursquare said from now on, you'll just see the specials that are tailored to you, with an explanation as to why Foursquare thinks they are a good fit. For example, maybe a handful of your friends have purchased a month's worth of yoga classes, so Foursquare might suggest you buy that deal too.
You'll also be able to snap up the deals within the Foursquare app, available on BlackBerry, Android, and iOS devices in the U.S., U.K., Canada, Ireland, Australia, and New Zealand. Deals can also be discovered on Foursquare.com.
Founded in 2009, Foursquare has blown up recently; the company announced that it crossed the 10 million user mark last month.
As it expands its offerings, Foursquare is entering a market that is becoming increasingly crowded. Google recently launched its own deals service called Google Offers in beta in Portland. This week, the company is rolling it out in New York City and the San Francisco Bay Area, and Google says it will soon be available in Austin, Boston, Denver, Seattle, and Washington, D.C. Facebook also launched daily deals in a handful of cities in April.
Don't forget number-one daily deals site, Groupon, which recently filed for a $750 million IPO and started offering instant, location-based deals a few months ago through Groupon Now.