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Report: Apple Could Increase iPad 2 Shipments to 14 Million

 & Leslie Horn Reporter

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Apple is looking to step up iPad 2 shipments, aiming to ship as many as 14 million units of its second-generation tablet in the third quarter.

According to DigiTimes, Apple has been "piling up its inventory of iPad 2 components such as panels in the second quarter to minimize the risk of facing component shortages." Apple is expected to move between seven and nine million iPad 2s in the second quarter, the results of which it will report on July 19.

One of the biggest problems Apple has faced with the iPad 2 has been the inability to keep up with demand for the device, which quickly sold out around within days of its launch in both the U.S. and abroad. In the same quarter that Apple launched the iPad 2, it also reported a slump in sales of the popular tablet, dropping from 7.33 million units sold in the fourth quarter to 4.69 million in the first. In an earnings call, Apple COO Tim Cook said the company faced "the mother of all backlogs" with the iPad 2, which could have caused the decline.

"I wish that we could have made a lot more iPad 2s, because there were a lot of people waiting for them," Cook said at the time.

Apple also had to overcome a shortage of touchscreen panels, allegedly caused by the March earthquake in Japan.

But if the DigiTimes report is true, it seems Apple has planned ahead in order to stay on top of anticipated demand for the iPad 2 in the coming months.

About Our Expert

Leslie Horn

Leslie Horn

Reporter

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covered a wide range of topics, from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was covering the 2008 Olympics from Beijing. She travels every chance she gets; a favorite trip was backpacking along the coast of Brazil. Though she was born and raised in Dallas, Texas, Leslie embraces life as a New Yorker.

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