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Confirmed: White iPhone 4 Coming April 28

 & Chloe Albanesius Executive Editor, News

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Apple on Wednesday confirmed that the white iPhone will be available starting Thursday, April 28.

The white iPhone 4 will be selling at Apple retail stores, Apple's Web site, AT&T and Verizon Wireless stores, and select Apple resellers, the company announced.

"The white iPhone 4 has finally arrived and it's beautiful," Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, said in a statement. "We appreciate everyone who has waited patiently while we've worked to get every detail right."

The white version of the popular smartphone will be available in the U.S., but also in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, and the UK.

Pricing is the same as the black iPhone 4: $199 for the 16GB an $299 for the 32GB model.

Rumors about the launch of the white iPhone have been circulating for months, the most recent of which said the launch would happen this week.

The white iPhone has been troubled since the start. When Apple announced the iPhone 4, it said the device would be available in black and white models. By the end of June, however, Apple issued a statement that said the white models "have proven more challenging to manufacture than expected." At the time, Apple promised to release them by the second half of July, but by the time July 23 rolled around, Apple said the white iPhone would not actually be available until the end of the year.

By October, Apple announced it was delayed until spring. People got riled up about the device again in December when some Apple Store placards that say the white smartphone would hit stores in spring 2011, but again, that was nothing new.

Chatter about the white iPhone reignited last month after Apple released the white iPad 2, with no iPhone version in site. Apple's Schiller later tweeted that the white iPhone would be available soon.

Also today, Apple said it will start selling the iPad 2 in more countries, including Japan, this week. The company also addressed the iPhone tracking issue in a Q&A, claiming that the iPhone storing so much location data is a "bug we uncovered and plan to fix shortly" via a software update.

For more, see PCMag's review of the iPhone 4 and the slideshow below.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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