Verizon's first iPhone commercial made its debut Thursday, with an ad that taps into the waiting game that Verizon customers have been playing for the last three years.

The 30-second spot (below) never actually shows the iPhone 4. Instead, it features a variety of ticking clocks and people waiting impatiently for their watches and alarm clocks to hit a certain time. Late into the commercial, a voice says, "To all our customers who never stopped believing this day would come, thank you."

The logos for Verizon and the iPhone 4 then flash onto the screen with the tagline "It Begins" and 2.10.11, the date the Verizon iPhone hits stores.

For Verizon customers not willing to switch to AT&T, a Verizon version of the iPhone has been a long time coming. Analysts predict that much of the first Verizon iPhone purchases will actually be from existing customers who have been waiting around for Verizon to cut a deal with Apple.

The very first iPhone commercial aired back in 2007 during the Oscar telecast. It featured scenes from more than two dozen movies and TV shows, where the actors say "Hello" into a phone. The original iPhone then flashes on the screen with the tagline, "Hello."