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Schmidt's CEO Exit Marks The End of an Era

 & Lance Ulanoff Former Editor in Chief

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Google Chairman Eric Schmidt

Perhaps it's a sign of what a good chief executive Eric Schmidt was at Google that I thought he'd spent just five years in the role.

When I remembered that Schmidt had in fact joined Google as CEO at the dawn of the new century, I was shocked. We were all so young back in March of 2001, untouched by nation-altering tragedy. Back then, Google was just an awesomely good search engine.

Schmidt, now chairman, shepherded Google from search to a network of wide-reaching and powerful services. As he noted during Thursday's announcement when Larry Page became CEO, Schmidt was the one that played the adult role at a critical time in Google's development. Without his discipline, what might Google have become?

I'm sure that Larry Page and Co-founder Sergey Brin had many big ideas back in 2001, but how to make them real, and how to bring it all together to create a powerful, vibrant and, most important, vastly profitable business would have been vexing, if not nearly impossible, without a seasoned CEO like Schmidt to show them the way.

Schmidt's button-down, yet affable style seemed to mesh well with Brin and Page's youthful "smartest geek in the room" approach – and there is no doubting their success.

Schmidt, meanwhile, must be credited with every major win, from AdSense to Picasa, from AdMob to Android, and Gmail.

It's a not a perfect record. Schmidt didn't always know how to quelch Google's backroom developer impulses. He let the Google Wave thing get out of hand and seemed unable (or unwilling) to guide Google Buzz to a gentle death.

Schmidt steps aside at a critical juncture. Google's made great strides in mobile, but the successful delivery of Honeycomb (Android 3.0) hangs over them. An industry is relying on Google. Without this made-for-tablets Android OS, it's unlike any Android tablet can compete with or beat Apple's iPad. Schmidt helped oversee the delivery of the very successful Google Chrome browser and the still somewhat confusing Google Chrome Operating System. The departing CEO will leave it to Page to figure out how far Chrome goes as a platform and if it ever merges with Android.

Ten years is quite a run as a chief executive, and Schmidt's legacy with Google is assured. Now we'll wait to see how Page will run the company he cofounded, and where Schmidt will go from here.

About Our Expert

Lance Ulanoff

Lance Ulanoff

Former Editor in Chief

A 25-year industry veteran and award-winning journalist, Lance Ulanoff is the former Editor in Chief of PCMag.com. Lance Ulanoff has covered technology since PCs were the size of suitcases, "on line" meant "waiting" and CPU speeds were measured in single-digit megahertz. He's traveled the globe to report on a vast array of consumer and business technology. While a digital veteran, Lance spent his early years writing for newspapers and magazines. He's been online since 1996 and ran Web sites for three national publications: HomePC, Windows Magazine and PC Magazine. A graduate of Hofstra University, Lance has history with the PCMag brand that spans nearly two decades, having worked there in the early 90s and returning in 2000 to relaunch PCMag.com. In 2007 he was named Editor-in-Chief. During his tenure, Lance guided the brand to a 100% digital existence. In his capacity as Senior Vice President, Content, for Ziff Davis, Inc., Lance oversees content strategy for all of Ziff Davis' Web sites. His long-running column on PCMag.com has earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com have all been honored under Lance's guidance. Lance served host of PCMag's weekly podcast, PCMag Radio and makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, CNBC, CNN, Bloomberg TV, NY1, CNN HLN, BBC, New York's Eyewitness News, News Channel 4, and WCBS. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire's Games and Mobile Forum. Lance also posts to Twitter all day long. You can follow his tech industry activities and thoughts at http://twitter.com/LanceUlanoff

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