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Hands, Er, Eyes On With Toshiba Glasses-Free 3D TV

 & Wendy Sheehan Donnell Editor-in-Chief, PCMag / VP of Content, Ziff Davis

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LAS VEGAS—Besides the current dearth of 3D content, one of the stumbling blocks for 3D TV adoption is the fact that you have to don a pair of dorky, and often expensive, glasses to access that third dimension. Toshiba wants to change that with Glasses-Free 3D TV, a concept the company is showing off here at CES.

I got a glimpse of Toshiba's 65-inch panel at the Toshiba booth, where the set was mounted on a wall, with 3 pairs of foot guides (black strips of thick tape showing you exactly where to plant yourself to get the best 3D effect). I started in the middle spot and saw decent-looking 3D images of butterflies and flowers, fishes, sea turtles, and happy children blowing bubbles. Same thing with the left and center spots. But if I moved my head, even slightly, when I was in any of the three spots, the images became wobbly and dizzying. I can't even imagine watching a fast-action movie on this set: guaranteed nausea. Also, the 3D effect was very easy to lose—it came and went several times.

That's because the panel uses parallax barriers to generate the 3D effect, sending different images to each eye to create a sense of depth--so you really need to be in right spot. Even when you do find a sweet spot, the 3D is nowhere near as immersive or impressive as what you'll get from a TV that uses active shutter glasses.

The panel's resolution is 4,096 by 2,160 pixels, which is incredibly high, when you consider today's HDTVs top out at 1,920 by 1,080. Despite that, the images don't look sharp at all, again, the parallax barrier thing. But most distracting are the very-visible vertical lines that run the entire width of the screen, that create a distracting blurry overlay.

Toshiba's demo was just that, a technology display. The company doesn't claim to have a finished product, but it does plan to start selling its first glasses-free 3D TVs by the end of this year. Of course, since there are no real products yet, exact prices were not announced. A spokesperson said, however, that the glasses-free sets would be the flagship Toshiba 3D HDTV line and command premium prices.

Likely realizing that not everyone is going to enjoy this effect, or is willing to shell out a premium for 3D without glasses, the company's 2011 lineup also includes the UL610 Cinema Series of 3D TVs that use active shutter glasses, and the TL515 line, which uses less-expensive polarized glasses.


About Our Expert

Wendy Sheehan Donnell

Wendy Sheehan Donnell

Editor-in-Chief, PCMag / VP of Content, Ziff Davis

My Experience

I'm the Editor-in-Chief of PCMag.com and the Vice President of Content for Ziff Davis. I oversee the editorial operations of PCMag and ExtremeTech.com, leading more than 65 writers, editors, and contributors, steering PC Labs, reviews, and product coverage, as well as news, expert commentary, and service journalism across the sites.

Back when the first iPhone was released, I started at PCMag as a senior editor covering consumer electronics and mobile reviews. After that, I went on to head up the reviews team as executive editor. And most recently I served as deputy editor, managing PCMag's editorial team and day-to-day operations. I've covered more product releases and have edited more reviews, roundups, and buying guides than any human reasonably should, each and every one contributing to the noble pursuit of helping you find the right technology to fit your life.

Before joining PCMag, I was the managing editor of Computer Shopper. I earned my master's degree in magazine journalism from New York University. (Nope, the irony of witnessing the deaths of both of the print magazines I've managed is not lost on me.)

Though I rarely have the opportunity to write these days, I still crave the rush that comes from crafting the perfect headline and enjoy nothing more than a spirited AP Style debate.

My Areas of Expertise

In my quarter-century-long journalism career, my main areas of focus have been mobile technology and electronics, but I've managed to cover most aspects of consumer and business technology. These days, I spend most of my time strategizing in endless video calls. I'm an ace at sharing my screen and telling people who are already speaking that they're muted.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

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