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Reddit's Traffic Grew Threefold in 2010

 & Leslie Horn Reporter

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Reddit's traffic numbers grew threefold in 2010, the social news site announced on Monday.

While the site reported 250 million monthly page views in January of 2010, that number had skyrocketed to 829 million by December of the same year.

The site also reported the average time per visit, which had risen from 12 minutes and 41 seconds to 15 minutes and 21 seconds. Information like the number of servers, bites in and out, and amount of memory were also reported in the post. All of these figures showed an increase.

It's hard not to make a comparison between Reddit and Digg. Some sources say that Reddit's growth could be attributed to Digg's troubled year. Digg infuriated its cult-like group of users after a controversial redesign in August. By September, with traffic down 26 percent in the U.S. and 34 percent in the U.K., it appeared that Digg was in danger of being buried.

At its peak, social bookmarking site Digg had more than 40 million unique visitors per month, but the unpopular redesign served to alienate many users and caused a mass exodus.

By the following month, Digg's problems hadn't gotten any better. It cut its staff by 37 percent in order to return the company to profitability by 2011. It wasn't the first round of layoffs at Digg, either. In May, then-chief executive Kevin Rose fired 10 percent of the staff just a month after taking the helm at the company.

Digg resurrected the bury button in early November, but many users had already fled to Reddit.

Meanwhile, Condé Nast-owned Reddit shows no signs of slowing its rapid growth.

"2010 was a great year for Reddit, and 2011's gonna be so awesome it'll make 2010 look like 2009," said the blog post.

About Our Expert

Leslie Horn

Leslie Horn

Reporter

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covered a wide range of topics, from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was covering the 2008 Olympics from Beijing. She travels every chance she gets; a favorite trip was backpacking along the coast of Brazil. Though she was born and raised in Dallas, Texas, Leslie embraces life as a New Yorker.

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