The "Call of Duty: Black Ops" craze continues. Activision on Thursday reported that the game has set an all-new five-day worldwide sales record of more than $650 million, up from the $550 million its predecessor – "Call of Duty: Modern Warfare 2" – earned during the same time period.

"'Call of Duty' has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," Robert Kotick, chief executive of Activision Blizzard, said in a statement.

According to Microsoft, "Call of Duty: Black Ops" also set a record on Xbox Live. More than 2.6 million gamers signed on to play during launch day, logging 5.9 million multi-player hours by day's end.

Jack Tretton, president and CEO of Sony Computer Entertainment of America, also said "Call of Duty: Black Ops" drove "unprecedented traffic to the PlayStation Network."

It was also the best-selling video game launch of all time on Amazon.com and GameStop.

The news comes several days after Activision announced that the game also set opening-day records. In its first 24 hours on the market, "Call of Duty: Black Ops" brought in $360 million in North America and the UK, besting the previous winner, "Modern Warfare: 2," by $50 million.

"Call of Duty: Black Ops" hit stores on November 9. The game, developed by Treyarch, provides "the deepest and most intense 'Call of Duty' experience ever," according to Activision. Players engage in guerilla warfare and covert ops in the middle of the wilderness in single and multiplayer formats. This release also incorporated 3D elements, which is available on the PlayStation 3, Xbox 360, and Windows PCs.