PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Apple's iAds Coming to Europe

 & Leslie Horn Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
Apple iAd in Europe

Apple is bringing its iAd mobile advertising platform to Europe. It will available first in the U.K and France in December and will come to Germany in January, Apple announced Thursday.

"We're thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," Andy Miller, Apple's vice president for iAds, said in a statement. "In just four months we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue."

Apple iAds allows third-party developers to monetize by embedding ads in their apps. It works on the iPhone, iPod touch, and iPad and was launched along with iOS 4 in July. Apple said more than half of the top 25 major advertisers on Advertising Age's list of "100 Leading National Advertisers" participate in iAds.

The launch of iAds in Europe will include ads from L'Oreal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish, Airlines, and Absolute Radio.

"As the world leader in the beauty business, L'Oreal aims to create the most meaningful connections between its brands and its customers, so iAds was a natural choice," said Mac Menesguen, head of strategic marketing for L'Oreal. "We're thrilled by the quality, the interactivity and the depth of iAd's user ecperience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty."

About Our Expert

Leslie Horn

Leslie Horn

Reporter

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covered a wide range of topics, from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was covering the 2008 Olympics from Beijing. She travels every chance she gets; a favorite trip was backpacking along the coast of Brazil. Though she was born and raised in Dallas, Texas, Leslie embraces life as a New Yorker.

Read full bio