PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

White iPhone Makes Appearance in Apple Store App

 & Chloe Albanesius Executive Editor, News

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

The fabled white iPhone 4 made another appearance Tuesday in the reservations section of the upgraded Apple Store app, but those hoping to snap up one of their own will have to wait a bit longer.

Earlier today, Boy Genius Report MacRumors forum discussion, which provided the option to reserve a 16GB or 32GB white iPhone 4 in the Dedham, Mass. Apple Store. Clicking through to that white iPhone, however, returned a message that said "because of high demand, we are not currently taking iPhone reservations."

Forum readers got to the option by navigating to their local store and selecting the "Reservations" tab.

I downloaded the app on my iPhone 4 this afternoon, and navigated to the local SoHo store in New York City, which did not produce a "Reservations" tab. I then opted for the Dedham, Mass. store mentioned in the BGR post, which gave me the option to reserve products, and displayed the white iPhone in the 16GB and 32GB models. By that time, however, there was a message underneath both devices that said "Not available to reserve."

If you go to the "Products" section of the app and select iPhone, the white iPhone 4 shows up in photos, but there is no white option under the "capacity and color" link.

Shortly after that screen shot was taken, the "Stores" section of the app went down. "We'll be back soon. We are busy updating the store for you and will be back shortly," according to a message.

Earlier today, Apple updated its Apple Store app to include Genius Bar check-ins via Wi-Fi. As soon as a customer enters the store, Apple will send a push notification to check-in immediately. Apple employees will be alerted and can inform the customer of his or her position in line.

The white iPhone, meanwhile, has been troubled since the start. When Apple announced its next-generation iPhone in early June, it said the iPhone 4 would be available in black and white models. By month's end, however, Apple issued a statement that said the white models "have proven more challenging to manufacture than expected." At the time, Apple promised to release them by the second half of July, but by the time July 23 rolled around, Apple said the white iPhone would not actually be available until the end of the year.

Earlier this month, British gadget blog, Pocket-Lint said Apple delayed the white iPhone because the white home button doesn't quite match the white on the phone's faceplate.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

Read full bio