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White iPhone 4 Delays Explained (Sort of)

 & Wendy Sheehan Donnell Editor-in-Chief, PCMag / VP of Content, Ziff Davis

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Apple has delayed the release of its white iPhone 4 for more than four months because the white home button doesn't quite match the white on the phone's faceplate. At least that's what British gadget blog, Pocket-lint is reporting.

It's been so long, we'd almost forgotten about the elusive white iPhone. Back in June when Apple introduced the iPhone 4, Steve Jobs showed two handsets, a black one and a white one, and the white one never materialized. First, it was delayed until July.

"White models of Apple's new iPhone 4 have proven more challenging to manufacture than expected," Jobs said, giving no specifics about the manufacturing issues.

Then in late July, the company again pushed back the availability to "later this year."

Fast forward to October, and Pocket-lint staff members spotted someone using a white iPhone at a press event in New York this week. When they asked the man, who wanted to remain anonymous, where he got the white iPhone, he said that Apple's headquarters in Cupertino is "swimming with white iPhones," and that a friend who works there "fixed him up" with the white handset.

He went on to explain that "Apple is having trouble getting its two suppliers in the Far East to match the white used in the manufacturing of the parts."

Sounds plausible. But it's difficult to believe that Apple would allow its employees to dole out unreleased products to friends, especially after the prototype-iPhone-4-left-in-a-bar debacle.

Whether or not you believe the story, one thing is certain, just like Apple promised, you can't get a white iPhone. It's still listed as "currently unavailable for order or in-store pickup" on Apple's site.

About Our Expert

Wendy Sheehan Donnell

Wendy Sheehan Donnell

Editor-in-Chief, PCMag / VP of Content, Ziff Davis

My Experience

I'm the Editor-in-Chief of PCMag.com and the Vice President of Content for Ziff Davis. I oversee the editorial operations of PCMag and ExtremeTech.com, leading more than 65 writers, editors, and contributors, steering PC Labs, reviews, and product coverage, as well as news, expert commentary, and service journalism across the sites.

Back when the first iPhone was released, I started at PCMag as a senior editor covering consumer electronics and mobile reviews. After that, I went on to head up the reviews team as executive editor. And most recently I served as deputy editor, managing PCMag's editorial team and day-to-day operations. I've covered more product releases and have edited more reviews, roundups, and buying guides than any human reasonably should, each and every one contributing to the noble pursuit of helping you find the right technology to fit your life.

Before joining PCMag, I was the managing editor of Computer Shopper. I earned my master's degree in magazine journalism from New York University. (Nope, the irony of witnessing the deaths of both of the print magazines I've managed is not lost on me.)

Though I rarely have the opportunity to write these days, I still crave the rush that comes from crafting the perfect headline and enjoy nothing more than a spirited AP Style debate.

My Areas of Expertise

In my quarter-century-long journalism career, my main areas of focus have been mobile technology and electronics, but I've managed to cover most aspects of consumer and business technology. These days, I spend most of my time strategizing in endless video calls. I'm an ace at sharing my screen and telling people who are already speaking that they're muted.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

The Technology I Use

I'm a Mac. Always have been, since my family got our first computer, the Apple IIe, in the early '80s. More irony: I was the first staff editor to use an Apple computer instead of a PC to edit reviews for PCMag. Today, my main computers are a Mac Studio with Pro Display and a 13-inch MacBook Pro. I've carried an iPhone since 2008, and proudly display the click-wheel iPod in my office. My 12-year old stole my iPad a long time ago and now he's eyeing my AirPods. I have more smart devices installed in my home than most people on the planet, and I drive an electric Mini Cooper SE and have become mildly obsessed with EV charging. There's a video game museum in my basement.

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