Sony has dropped the price of its PSP go mobile gaming device from $249 to $199, just in time for the holiday rush.
The device is already listed at $199 for various online retailers like Amazon, Walmart, and Best Buy.
The move comes about a month after Sony released its PlayStation Move motion controller system. The company said last week that it has since sold more than one million Move units in North and Latin America.
"Retail demand is incredibly strong and we're working hard to keep the product in stock," Jack Tretton, chief executive of Sony Computer Entertainment America, said at the time. Tretton later told MSNBC that Sony has increased production of the Move twice already to meet demand.
The PSP go made its debut in October 2009 for $249. It's a shrunken-down version of the PSP that eschews the UMD optical drive and game cartridges for 16GB of internal storage, download-only titles, and a new slider design. The PSP go also includes access to Sony's online download store.
PCMag's review of the device found that the PSP go is really only for gamers who are new to the PSP platform, not the faithful who have stuck with Sony for a half-decade. If you fit into the latter group, you're better off sticking with your original, albeit chunkier, PSP-1000, or buying the slightly smaller PSP-3000 ($169.99) if you want to get in on multiplayer games.
The price drop could help Sony get ahead of rival Nintendo this holiday season, which announced last month that its new Nintendo 3DS won't launch in Japan until Feb. 26 or in the U.S. until March.