Watch out, Amazon: Walmart is getting into ebooks.
The big box retailer on Wednesday launched Walmart eBooks in partnership with Canadian ebook and ereader company Rakuten Kobo. It offers in-store and online customers access to a library of more than 6 million titles on iOS, Android, and Kobo ereaders.
If audiobooks are more your thing, Walmart is also launching a monthly audiobook subscription service. For $9.99 per month, subscribers get one audiobook, which you get to keep even if you cancel after the free 30-day trial.
First-time online customers can get $10 off their first a la carte ebook or audiobook.
The launch comes after Walmart in January inked a deal with Rakuten to become the "exclusive mass retail partner" for Kobo ereader devices within the US. As of this week, a variety of Kobo ereaders are available for purchase on Walmart's website. Walmart also plans to start offering the Kobo Aura in 1,000 of its stores starting this week.
"Walmart eBooks will complement our vast physical book assortment and offer customers a comprehensive digital book solution, introducing an entirely new category that hasn't been previously available at Walmart," the company wrote in a news release. "We're really excited about this new category, and we know our customers will be too."
On top of that, Walmart will sell digital book cards in 3,500 stores for several dozen popular titles like The Power of Now by Eckhart Tolle, Astrophysics for People in a Hurry by Neil deGrasse-Tyson, and Capital Gaines by Chip Gaines.