The line between traditional pay TV and online-only access continues to blur. Hulu is reportedly taking a page from Sling TV and developing a subscription service that will let users stream broadcast and cable TV channels.

The move would expand Hulu's current library of on-demand programming from major networks to include live content from ABC, ESPN, Disney Channel, FOX, and FX, according to The Wall Street Journal. NBCUniversal has yet to sign on, according to the paper's source.

Hulu is looking to launch early next year for $40 per month, the Journal says.

That's twice as much as Dish's Sling TV service, which costs $20 per month for access to ESPN and ESPN2, TBS, TNT, CNN, Cartoon Network, ABC Family (now Freeform), Adult Swim, Travel Channel, Disney Channel, Food Network, and HGTV. You can end up paying $40 per month if you sign up for all Sling TV has to offer. though.

As Re/code notes, the move will likely be frowned upon by cable providers that have traditionally been the gatekeepers of certain pay TV content. Still, they're not completely blind to the fact that TV viewing is moving online. Comcast even launched its own standalone streaming service last year.

Last month, the company introduced the new Watchlist feature, which provides a personalized, dynamic lineup of shows. Add a specific program to your list, for example, and Hulu will automatically suggest the newest episode and alert users to where they left off. Plus, Samsung Gear VR owners can now enjoy a small library of Hulu content in virtual reality.

For more, check out The Ultimate Cord Cutter's Guide and Which Streaming Service Is Best for You?