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Infographic: Few Internet Users Ponder Impact of Web Activities

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Though some Internet users have a tendency to overshare, most are not particularly concerned about the possible consequences of their behavior on the Web, according to a new survey from Microsoft.

The survey of 5,000 individuals in the U.S., Germany, Ireland, Spain, and Canada revealed that 56 percent of adults and children do not actively think about how their online activities could impact their own reputation. Moreover, 62 percent do not consider how their online behaviors might affect others in the long-term.

Microsoft released the survey on Tuesday to gear up for Data Privacy Day, which is held annually on Jan. 28 to promote privacy education. Based on the survey results, users may want to be more careful about what they post online, the Redmond, Wash.-based computing giant warned.

"While a lot depends on who has access to the data, every piece of personal information that exists online about you – whether posted by you or by others – has the potential to impact how you are perceived by family and friends, an employer, a mortgage lender and more," Brendon Lynch, chief privacy officer at Microsoft, wrote in a blog post Tuesday.

Fourteen percent of adults surveyed said they have experienced negative consequences as a result of someone else's online behavior. Of those who have experienced unwanted repercussions, 21 percent said they were fired from their job, 16 percent lost out on getting a job or lost their health insurance, 14 percent were not accepted to their college of choice, and 15 percent were turned down for a mortgage. Others said their online activities caused a friend or family member to lose a friendship, be embarrassed, or fall victim to identity theft.

To better manage their online reputations, users should regularly search the Web for their name and email addresses to see what has been posted about them, Lynch recommended. In the survey, 37 percent of adults said they never do this.

Also, users should talk directly with friends or family members believed to be causing a negative impact on their reputation. If necessary, request any inaccurate or unfavorable information be removed or consider blocking further online engagement with the individual.

In addition, users should adjust the privacy settings on their Web browsers, social networking sites, and personal blogs to only allow approved individuals to access their profiles. Also, consider separating personal and professional profiles.

Finally, parents should talk with their children about how their online activities could impact themselves and others, Microsoft said.

For more, see the infographic below, as well as PCMag's guide to staying safe anywhere.

Microsoft data privacy day

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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