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Gideon Sundback Gets Google Doodle Treatment for Zipper Work

 & Chloe Albanesius Executive Editor, News

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Google's homepage doodle today pays homage to Gideon Sundback, who is most well-known for his work on the zipper.

As a result, Google.com is currently zipped up the middle to celebrate Sundback's 132nd birthday - clicking on it unzips the page and to reveal search results for Sundback (click below for larger image).

"Zip, zip, hooray for Gideon Sundback!" Google tweeted today.

As noted by the National Inventors Hall of Fame, Swedish-born Sundback didn't actually invent the zipper, but improved upon the work of Whitcomb Judson to produce the now commonly used accessory. Whitcomb obtained a patent for a "Clasp Locker" in 1851, and Sundback expanded on that invention while working for Judson at the Universal Fastener Company in Ontario.

Zipper Doodle

"Sundback increased the number of fastening elements from four to ten per inch, creating small teeth," according to his biography. "He faced two rows of teeth opposite each other and added a slider to pull them together."

The improved zippers were added to equipment and clothing for the troops during World War I and were incorporated into everyday clothing and gear by the late 1920s. The term "zipper," however, was not actually used until 1923, when coined by industrialist B. F. Goodrich, the Hall of Fame said.

For more on Google's doodles, meanwhile, see the slideshow below. Recently, the company honored origami legend Akira Yoshizawa and German Architect Ludwig Mies van der Rohe. One of the company's more popular doodles last year was a playable image in honor of musician Les Paul, which eventually got its own standalone site. The company has also honored Gumby creator Art Clokey, Muppets creator Jim Henson, Queen frontman Freddie Mercury, and Intel co-founder Robert Noyce.

In 2011, it was revealed that Google obtained a patent for its popular homepage doodles, covering "systems and methods for enticing users to access a Web site." Not everyone is charmed. PCMag's Jamie Lendino recently implored: Enough With the Google Doodles.


About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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