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Blu-ray Is Doomed

 & Lance Ulanoff Former Editor in Chief

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Buying Guide: Blu-ray Is Doomed

Lance Ulanoff

Contents

Blu-ray is doomed. I came to this conclusion shortly after reading John Dvorak's thoughtful dissection of the HD DVD versus Blu-ray imbroglio. It was right on the money in all ways but one: Dvorak didn't anoint a winner; he thinks it'll take a couple of years to shake out. I think he's wrong.

I didn't always feel this way about the high-def wars. HD DVD and Blu-ray are, in some ways, so similar that I assumed no self-respecting consumer would notice or care about the minute differences. Both store between 30 and 50GB of data. Both will offer enhanced end-user interaction. Both, but especially Blu-ray, will offer improved content protection (no copies, please). But as the fracture between the HD DVD-ites and Blu-ray-ees continued, I realized that consumers would be forced to make a choice.

Most of my coworkers and fellow tech watchers handicap the race at dead even. Each technology has suffered its own series of setbacks and delays. The players are only just now arriving, and content is virtually nonexistent. They also see good chances for big HD content success because people have been buying HD TV sets for years, with little good content to play on them. This is only partially true. While HD sets have been around for years, early devices were inordinately expensive, and HD TV stations began showing up only in the past two years. I'd argue that 2005 was the breakthrough year for HD sets. So while demand for HD content may be pent up, there aren't that many consumers in the pen.

Late last month, Toshiba finally shipped the very first HD DVD drive. From what I hear, the first run was in the thousands. Those players disappeared almost instantly. I guess those 10,000 consumers also bought all six of the HD DVD titles available from Warner and Universal. This does not sound like a resounding success.—Continue reading...

About Our Expert

Lance Ulanoff

Lance Ulanoff

Former Editor in Chief

A 25-year industry veteran and award-winning journalist, Lance Ulanoff is the former Editor in Chief of PCMag.com. Lance Ulanoff has covered technology since PCs were the size of suitcases, "on line" meant "waiting" and CPU speeds were measured in single-digit megahertz. He's traveled the globe to report on a vast array of consumer and business technology. While a digital veteran, Lance spent his early years writing for newspapers and magazines. He's been online since 1996 and ran Web sites for three national publications: HomePC, Windows Magazine and PC Magazine. A graduate of Hofstra University, Lance has history with the PCMag brand that spans nearly two decades, having worked there in the early 90s and returning in 2000 to relaunch PCMag.com. In 2007 he was named Editor-in-Chief. During his tenure, Lance guided the brand to a 100% digital existence. In his capacity as Senior Vice President, Content, for Ziff Davis, Inc., Lance oversees content strategy for all of Ziff Davis' Web sites. His long-running column on PCMag.com has earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com have all been honored under Lance's guidance. Lance served host of PCMag's weekly podcast, PCMag Radio and makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, CNBC, CNN, Bloomberg TV, NY1, CNN HLN, BBC, New York's Eyewitness News, News Channel 4, and WCBS. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire's Games and Mobile Forum. Lance also posts to Twitter all day long. You can follow his tech industry activities and thoughts at http://twitter.com/LanceUlanoff

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