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Apple Embraces 3D, Ditches Google With iOS 6 Maps App

 & Chloe Albanesius Executive Editor, News

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As expected, Apple today introduced a revamped Maps app for iOS 6 that ditches Google Maps in favor of an in-house offering developed by Cupertino.

During a presentation at this week's Worldwide Developer Conference (WWDC), Apple touted a "flyover feature" in the new Maps app that will include 3D views - a feature that Google also just announced for its Maps app.

The updated iOS app will not be available until the fall, when Apple rolls out iOS 6 (presumably with its next-gen iPhone). But when it arrives, the Maps app will replace the Google Maps app that currently comes pre-installed on all iOS devices.

Apple promised "vector-based map elements" that provide for smooth graphics and text, as well as "incredibly fluid" panning, tilting, and zooming.

The update will also include turn-by-turn navigation guides with spoken directions, a feature that is already available on Android, but has previously only been available on iOS via limited, third-party mapping apps.

Apple also promised real-time traffic information, with alternate route suggestions. Last year, amidst the controversy surrounding Apple's iOS location-tracking, a statement from Cupertino admitted that it was collecting anonymous location information to create a "crowd-sourced traffic database" that will be part of a future "improved traffic service."

Later that year, Apple acquired C3 Technologies, its third acquisition of a mapping company since 2009, so clearly, this revamped Maps app has been in the works for quite some time.

Meanwhile, Apple said its local search will incorporate information for over 100 million businesses with info cards that offer Yelp ratings, reviews, available deals, and photos.

Reports about an Apple 3D mapping solution first emerged in early May, when 9to5Mac reported that the next version of Apple's mobile OS would include "a completely in-house maps application." Later that month, BGR released a handful of grainy photos obtained from a "trusted source," which purportedly show the new iOS 6 Maps app.

Google beat Apple to the punch with a revamped mapping solution, however. Last week, the search giant demonstrated its own 3D maps technology, disclosing that a fleet of planes will fly above U.S. cities to provide map imagery in three dimensions. It also said that Google Maps for mobile will soon be available in offline mode.

For more, see What Good Are 3D Maps, Anyway?

Also check out PCMag's live blog of today's WWDC keynote and the slideshow below.

Earlier today, Apple unveiled a new MacBook Pro with Retina display, and said Mac OS X Mountain Lion will be available next month for $19.99.


About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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