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Get Organized: Using the VIP Inbox on iOS

 & Jill Duffy Contributor

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Let's say, just for argument's sake, that you suffer from email overload. You're in the weeds in your inbox. Important messages frequently get lost among the tangle of listserv digests, summary updates from social networks, and threads from friends regarding next week's social plans. One of the quickest and simplest solutions for iOS users is to use the VIP feature in the Mail app.

Now, I'm not saying it's the best solution, or one that will work for everyone—quite the contrary. The VIP inbox will only alleviate your email conundrums if you meet certain criteria (outlined a little later in this article).

Generally speaking, I think the way to truly solve email overload is to develop habits that help you stay on top of your messages day after day after day. (I have at least 11 such tips for managing email through consistent behaviors.) But an app or feature can sometimes help you get your head above the water again, which you need to do before you can start developing better daily habits.

What Is the VIP Inbox?
The VIP inbox is a feature inside the Mail app on iPhone, iPad, iPad mini, and iPod touch. It sorts to a special area all inbox messages from people you mark as being "very important." It does not move any of your emails. Instead, it highlights only important emails in a separate inbox so that they are easier to see and don't get lost among less important stuff.

The VIP Inbox also includes notification settings, so you can hear a custom sound and receive visual alerts when new messages from very import people hit your inbox.

How Does the VIP Inbox Work?
The VIP Inbox basically just highlights messages from important people by putting them into a separate view. It doesn't move any messages. It doesn't create duplicates of messages. Think of it as automatically adding a "VIP" tag to any email from a very important person that's in your inbox, and then showing only those tagged messages in the VIP Inbox.

How to Set Up a VIP Inbox
On iPhones and iPads, the Mail app already comes with a VIP Inbox, and all you have to do to turn it on is start marking people as "very important persons."

1. From the Mail app, hit the icon of the blue circle with white right-facing arrow.

2. Tap "Add VIP," and you'll be taken to your Contacts list. You can select any contact whose name appears in black text. Gray text indicates you don't have an email address for that person (or the person is already marked as a VIP).

3. When you finish adding VIPs, you can customize the settings with the "VIP Alerts" button. This button is a shortcut to your VIP notification settings. You can also get there this way:

Settings > Notifications > Mail > VIP.

Here, you can turn on audio and visual alerts that let you know when new VIP mail arrives.

How to Best Leverage the VIP Inbox
I think there are two ways to best way to make use of the VIP Inbox.

First, mark no more than about six people as VIPs. If you have too many VIPs, it totally defeats the purpose.

Second, use it to separate the wheat from the chaff on your current messy inboxes. When you enable the VIP Inbox, it looks through existing messages in your inboxes, as well as new incoming mail. If you have hundreds of messages in your various inboxes but only want to see mail from your mom, your boss, and your significant other, all you'd have to do is mark only those three people as VIPs, and your iPhone or iPad will surface just their messages in seconds.

It's important to note that the VIP Inbox only looks through your inbox messages, but it does so across all email accounts set up in the Mail app. It does not, however, look at mail stored in archives or other folders. That's crucial to know. It's not a straight search function.

Is the VIP Inbox for You?
Using the VIP Inbox could be useful to you if you meet the following criteria:

  • the number of messages in your inbox—but not necessarily in your email accounts at large—is overwhelming
  • you frequently miss important emails from a handful of select people
  • right now, you need to check whether you've missed any important emails from a handful of select people
  • you do not file messages into other folders (including "snoozing" or filing messages using the Mailbox app)
  • you need a quick way to improve your inbox experience because it's currently such a disaster that it's impossible to take other steps toward creating an organized system for managing your mail.

At the heart of the VIP Inbox is compartmentalization. My organizational habits largely revolve around different ways of compartmentalizing information so that I can focus on only what I need to see. That's a huge reason I think the VIP feature can be valuable to the right kind of user.

Additional Resources
If the above bullet points don't really describe you or what you need, an alternate solution that can help you reclaim a messy inbox quickly through a different kind of sorting and compartmentalization is SaneBox (from $6 per month with a free 14 day trial). SaneBox basically cleans out your inbox so that it only contains messages from people with whom you've corresponded previously. All other messages get pushed into a new folder, which you really must check on a regular basis for the service to be effective.

For more email management tips, see:

For more from Jill Duffy, follow her on Twitter @jilleduffy.


Get Organized is a weekly series of articles on PCMag.com to help you keep your digital files and online life organized. Check back every Monday for new tips and tricks.

About Our Expert

Jill Duffy

Jill Duffy

Contributor

My Experience

I'm an expert in software and work-related issues, and I have been contributing to PCMag since 2011. I launched the column Get Organized in 2012 and ran it through 2024, offering advice on how to manage all the devices, apps, digital photos, email, and other technology that can make you feel overwhelmed. That column turned into the book Get Organized: How to Clean Up Your Messy Digital Life. I was also the first product reviewer at PCMag to test fitness gadgets, including everything from early Fitbits to smart bras.

Currently, I'm passionate about the meaning of work and work culture, and I enjoy writing about how managers and employees can communicate better, with or without software. My most recent book is The Everything Guide to Remote Work. I also love a good workplace drama. 

In addition to writing about work, I cover online education, focusing on learning for personal enrichment and skills development. I have a soft spot for really good language-learning software. Although I grew up speaking only English, some twists and turns in life led me to learn Spanish, Romanian, and a bit of American Sign Language. I've studied at the university level, as well as at the Foreign Service Institute, where US diplomats and ambassadors learn languages.

My writing has also appeared in WIRED, the BBC, Gloria, Refinery29, and Popular Science, among other publications.

Follow me on Mastodon.

The Technology I Use

Squeezing every last bit of usage out of the devices I already own is the only way I can tolerate my personal consumption. In other words, I do not own the latest cutting-edge technology. I buy things that will last and try to take care of them.

My life is organized by Todoist, and my notes live in Joplin. Where would I be without Dashlane as my password manager? Probably locked out of all my many online accounts—I have more than 1,000 of them.

When I share my contact information, it's an excruciatingly long list of phone numbers, messaging apps, and email addresses, because it's essential to stay flexible while also remaining somewhat mysterious.

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