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Apple Car Project Cruises Ahead With Help of Bob Mansfield

The former Apple VP is now "running the company's secret autonomous, electric-vehicle initiative," according to the WSJ.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Apple's car project is cruising along with the help of someone who knows a thing or two about bringing products to market: Bob Mansfield.

Bob MansfieldThe former Apple Senior Vice President of technologies, who stepped down from his post on Cupertino's executive team three years ago, is now "running the company's secret autonomous, electric-vehicle initiative," internally known as "Project Titan," according to The Wall Street Journal, citing unnamed people familiar with the matter.

Mansfield joined Apple in 1999 after Cupertino acquired Raycer Graphics, where he served as vice president of engineering. During his tenure, Mansfield was in charge of the Mac hardware team, iPhone and iPad hardware engineering, and the iPad hardware team.

In June 2012, Mansfield decided to leave the tech game, but two months later, it was announced that Mansfield would remain at Apple, to "work on future products" and report directly to CEO Tim Cook. The following year, he officially exited Cupertino's executive team in favor of a smaller role working on "special projects" like the Apple Watch.

"Until recently, Mr. Mansfield… had all but retreated from the company aside from the occasional visit," the Journal's sources said. "Earlier this month, employees at Apple noticed in the company directory that all the senior managers on the car project were now reporting to Mr. Mansfield."

Meanwhile, don't get too excited about the Apple Car just yet, because word has it the vehicle is still at least five years away. The Information last week reported that Apple has pushed back its expected car launch to 2021. Cupertino was previously aiming for a 2020 launch, though it has yet to even confirm that it's working on a car project, so take release date news with a grain of salt.

Main image courtesy of designer Meni Tsirbas (@MeniThings; YouTube)

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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