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Check Out Apple's 2015 Pride Video

 & Chloe Albanesius Executive Editor, News

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Apple today released a new video from the recent Pride event in San Francisco.

The video, set to "Different Colors" from Walk the Moon, shows Apple employees taking planes, trains, and automobiles to the Bay Area to celebrate Pride festivities.

"On June 28, 2015, thousands of Apple employees along with their families and friends joined together to march in the San Francisco Pride Parade," Apple said in the video description "They came from all over the world to help demonstrate and celebrate our deep commitment to equality and diversity. Because at Apple, we believe that inclusion inspires innovation."

Tim Cook makes a brief appearance in the video, posing with employees. This marks the first Pride event since Cook announced in October that he is "proud to be gay." In an editorial for Bloomberg BusinessWeek, Cook said that he normally shies away from jumping into political issues, but "if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy."

Since then, Cook has also spoken out about discriminatory state laws, including controversial bills in Indiana and Arkansas. In December, he also made a sizeable donation to the Human Rights Campaign's Project One American.

Apple made a similar video for last year's Pride event, with the same "inclusion inspires innovation" tagline. But this year's celebration was particularly joyous for so many in the community because two days earlier, the Supreme Court had struck down state gay marriage bans, making it legal in all 50 states.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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