Apple this week posted a YouTube video that celebrated the company's participation in the recent San Francisco Pride Parade.
The two-minute video, set to Coldplay's "A Sky Full of Stars," shows Apple employees preparing for the event - bikes are unloaded off a truck and decorated with rainbow flags, parade passes are lined up, and white t-shirts adorned with a special rainbow Apple logo are handed out to workers (coordinated via iPad, of course).
"On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade," says the video description. "They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity."
The spot culminates in footage of Apple employees and their families - including CEO Tim Cook (who poses for a selfie at the 1:13 mark) - celebrating together and walking the parade, a sea of white shirts and rainbow flags.
"Inclusion inspires innovation," the ad concludes simply.
The video comes shortly after Cook made headlines when a CNBC anchor awkwardly speculated about the Apple CEO's sexuality. Cook has never publicly discussed the subject, as he's likely busy making gadgets, but Apple has not shied away from supporting LGBT causes, donating $100,000 in 2008 to defeat Proposition 8, among other things.
Apple, meanwhile, was not the only tech firm at the pride parade. Airbnb was the official grand sponsor, while Google, Facebook, Dropbox, Yahoo, Uber, Twitter, and more were also in attendance.
Cook tweeted Apple's pride video today, and tweeted congratulations to the 5,000 workers who participated back on June 29.
Congrats to 5000 Apple employees/families who attended today's Pride parade.Inclusion inspires innovation.#applepride pic.twitter.com/4DncX8F6fO
— Tim Cook (@tim_cook) June 29, 2014