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Nintendo: Wii U Production Will End Soon

Sales will likely continue in the US, where third-party retailers sell the console.

 & Tom Brant Managing Editor

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After months of speculation that Nintendo would end the production of its Wii U, the Japanese video game legend this week announced that the console's end is near.

An announcement on Nintendo's Japanese site informs consumers that "production is scheduled to end soon" in Japan, Kokatu reports. The announcement comes after reports last week that Nintendo had taken its final Wii U orders and planned to halt the production line on Nov. 11.

In the US, the Wii U is sold through third-party retailers, so sales will likely continue until inventory is exhausted.

A Nintendo spokesperson did not immediately respond to PCMag's request for comment. When these rumors first emerged in March, the company denied that it planned to end production. But it recently unveiled the Wii U's successor, the Nintendo Switch, a unique gadget that can work as a home game console and a handheld system. The Switch, which goes on sale in March, has a tablet form factor that is surrounded by an innovative set of controller grips and a dock.

The Wii U, meanwhile, was introduced in 2013 to compete with the Xbox 360 and PlayStation 3. Fans hailed its potential to disrupt the conventional living room game experience with its giant touchpad controller. But after more than three years of weak sales, it's clear consumers didn't agree. By January 2014, Nintendo essentially admitted the Wii U was a flop, blaming part of the failure on the relative lack of games made for its console.

Even a significant price cut couldn't entice consumers, who instead flocked to the PlayStation and Xbox. A brief reprieve came in late 2014, when Nintendo released a Wii U version of its venerable Mario Kart franchise, which temporarily boosted sales.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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