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Amazon Prime Day 2018: What You Need to Know

This post will serve as a hub for different Prime Day discounts, so watch this space for up-to-date news and the very best deals.

 & Angela Moscaritolo Managing Editor, Consumer Electronics
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Are you ready, deal hunters? Amazon's annual Prime Day sale will start on July 16 at 12 p.m. PT / 3 p.m. ET and last 36 hours.

To kick things off, Amazon already have four deals available:

Keep in mind that you'll need to be a Prime member to get the best bargains. If you're not already a subscriber, it's free to join for 30 days, after which it's $119 per year.

Here's what consumers are most likely to purchase on Prime Day, according to survey conducted by PCMag sister site Offers.com. Amazon is also teasing a few deals in its app.

Prime Day Purchases

Voice shopping has been ramping up quickly, and it's likely that Amazon will rely heavily on Alexa-exclusive deals. Some of the best discounts of 2017 were through Amazon's devices and apps, so now's a good time to get your ducks in a row.

Additionally, we anticipate there being deals through Alexa Skills. Perhaps we'll see Domino's Pizza, Uber, or any of the countless partner services use this opportunity to attract new voice shoppers.

Big discounts on the likes of Fire tablets, Echo smart speakers, the style-themed Echo Look, and Amazon's selection of Fire Sticks and set-top boxes are all but guaranteed. And while its own hardware is still a priority, Amazon is also willing to work with the likes of Toshiba, TCL, Roku, Sony, and Samsung for a wide selection of TVs and smartphones.

Smart home devices are becoming mainstream, so we won't be surprised if Alexa functionality is a major selling point during this year's sale. Alexa-enabled items like Philips Hue light bulbs, Ecobee smart thermostats, and Ecovacs robot vacuums are all prime candidates for hefty discounts.

In 2017, the Amazon Echo was discounted by a whopping 50 percent, the Amazon Fire HD 8 was down to $49.99, select Amazon warehouse deals were 20 percent off, and we got $30 off the Kindle Paperwhite. Amazon's services like Kindle Unlimited, Audible audiobooks, Music Unlimited, and Prime Video have been discounted significantly previously as well, so they're also worth keeping an eye on.

While many of the staples of Amazon will be on sale for the entire event, what you really need to watch out for is the thousands of Lightning deals. These limited-stock offers are the cream of the crop, and often benefit from the steepest discounts around, so serious bargain hunters will want to check back often. We'll certainly be watching them like a hawk.

If you're currently a Prime member, you'll automatically be eligible for all the best bargains. Non-subscribers aren't left out in the cold, though. Start a 30-day free trial when the sale begins, and you'll be able to take advantage of the same deals. If the $119-per-year asking price is too high, you can cancel your subscription before the trial is over.

While we scour the web for more details, check out these Amazon tips and deals:

For more great deals, go to TechBargains.com.

About Our Experts

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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Grant Brunner

Grant Brunner

Grant Brunner has been writing about the tech industry since 2007. He specializes in video games, deals, and Apple coverage.

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