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How Much Did You Spend on Amazon Prime Last Year?

Prime members spend an average of $1,300 per year on Amazon; non-Prime members spend $700.

Angela Moscaritolo
 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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At the risk of stating the obvious, it turns out that Amazon Prime members spend a lot more money on Amazon than those without a Prime account.

Anyone who's a Prime member might have been able to tell you that anecdotally, but analysis of Amazon buyer shopping patterns for the first quarter of 2017 reveals that Prime members spend an average of $1,300 per year on Amazon. Non-Prime members spend an average of $700.

The analysis from Consumer Intelligence Research Partners, released Tuesday, also indicates that 80 million people in the US have a Prime membership, up from 58 million a year ago. That represents a 38 percent increase in Prime members in one year, the company said.

"Looking back, Amazon Prime membership doubled in the US in two years," Consumer Intelligence Research Partners Cofounder Josh Lowitz said in a statement. "While slower growth is expected as it reaches natural limits, Amazon had a surprisingly strong quarter."

Meanwhile, Consumer Intelligence Research Partners also estimates that 60 percent of US Amazon customers are Prime members.

Besides its most famous feature: free two-day shipping on more than 50 million eligible items, a Prime membership offers a slew of other perks like unlimited streaming from Amazon's Prime Video and Music catalogs. Members also get unlimited access to the Prime Reading library of more than 1,000 books and magazines, plus free unlimited photo storage via Prime Photos.

Those who are new to Amazon Prime can get a free 30-day trial; after that it will set you back $10.99 a month, or $99 if you want to pay for the full year upfront (which breaks down to $8.25 a month).

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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