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Earning Millions on YouTube Is So Easy, Children Are Doing It

The Forbes list of top earners is out, and an eight-year-old boy and six-year-old girl beat out almost everyone else.

 & Chandra Steele Senior Features Writer

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Onscreen fame and the fortune that followed used to lie below the Hollywood sign—but now, it's attainable on laptops in living rooms.

The Why Axis BugYouTube is the banner under which clicks and cash are to be had. Earning $20 million or so is so easy, a child could do it. And there are two children on the list that Forbes created of the top earners in 2019 (based on pretax income from ads, sponsored content, merchandise, tours, and other related earnings).

Eight-year-old Ryan Kaji earned $26 million last year, more than anyone else on YouTube. It's not a shock for anyone who has walked into a Target and seen that his Ryan's World toy line dominates nearly an entire aisle. Kaji started with unboxing videos, but his channel now includes a wide variety of content, and his empire also encompasses a clothing line, a Nickelodeon show, a deal with Hulu, and partnerships with plenty of brands.

Five-year-old Anastasia Radzinskaya isn't far behind at third place on the list, with earnings of $18 million last year. Radzinskaya was born in Russia and has cerebral palsy. Her parents started making videos of her to document her developmental progress. She now stars on six multinlingual YouTube channels (the largest of which is Like Nastya) and has deals with major brands. She moved to the United States in 2018.

Videos with children attract three times as many views as other videos, according to Pew Research Center. There are many worrying connotations attached to this data, but there are also adults who are willing to act like children to capitalize on it.

The second-highest earners on the list are five in their 30s who act like children under the collective name Dude Perfect. They blow things up in slo-mo, put on panda suits, and perfect trick shots, all for their channel and for a show they have on Nickelodeon.

Rhett & Link are also grown men but are also childhood friends who are living the dream: They have a comedy-focused YouTube channel that brought them $17.5 million last year.

If you follow Jeffree Star, then you probably don't need to look at this list to know he rounded out the top five by taking in $17 million last year. Just the other day, he said hello and welcomed viewers to his new 25,000-square-foot home. The makeup mogul takes a minute before the tour to remind viewers that six years ago, when he was making the move from Myspace fame to a new YouTube channel, he had just under $600 in his bank account.

About Our Expert

Chandra Steele

Chandra Steele

Senior Features Writer

My Experience

My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more. You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. Or maybe you’ve just seen my Bernie meme

I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. 

Outside of PCMag, I write fiction, poetry, humor, and essays on culture.

My Areas of Expertise

  • Making incomprehensible tech news easy to understand
  • Expanding the boundaries of topics covered in the industry
  • Figuring out tips and tricks in apps and on devices and letting you know about them
  • Putting together gift guides for everyone in your life 

The Technology I Use

All that gadgets is gold for me: my iPhone 11 Pro, my fifth-generation iPad that I use only for streaming videos and music, my iPad mini 4 that I like to take with me whenever I carry a bag that can fit it, and my MacBook Pro. Why are they all different shades of gold, though? What’s going on, Apple? 

None of them quite live up to my two past loves: my LG Lotus LX600 phone and my Sony Walkman NW-E005 MP3 player. 

I've never given up wired earbuds so I was ahead of all those trend pieces. I use a Mangotek Lightning-to-3.5mm headphone jack adapter to connect them to my phone. 

I have had so many ebook readers, but I prefer paper to them all. Still, my Kindle Paperwhite is perfect for traveling or when I’m too impatient to wait for a book to be released in paperback.

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