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Asus ExpertWiFi Routers Offer Small Businesses Easy Setup, Smart Profiles

Café owner with customers who can't get online? Internet doesn't reach a home office above the garage? These small-business routers from Asus, spotted at Computex, have got you covered.

 & John Burek Executive Editor and PC Labs Director

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TAIPEI—Woeful Wi-Fi speeds in coffee shops, gyms, and home offices could finally be a problem of the past. That's thanks to a new crop of networking products catering to the post-pandemic remote work set, as well as small businesses looking for easy network setup without hiring a consultant or a local geek.

Among the new offerings are two that Asus launched at Computex 2023 here this week, the ExpertWiFi EBM68 mesh system and the ExpertWiFi EBR63 Wi-Fi router.

Asus ExpertWiFi EBR63
ExpertWiFi EBR63

The mesh system is a tri-band AX7800 package, which means it offers up to 7,800Mbps of Wi-Fi 6 throughput, plenty for most users. The EBR63 is an AX3000 router that Asus is targeting at cafes or small offices, offering up to 3,000Mbps of Wi-Fi 6 bandwidth. The router body actually has a handy flipout stand for placing in space-strapped environs; it can also be wall-mounted.


Easy Wi-Fi for Businesses Without Support Resources

While the names of the new Asus networking products aren’t so trendy, the implications of the launch for a once-sleepy corner of the networking market—the small office/home office (SOHO) segment—definitely are. Both the router and the mesh system are designed for people who don’t have their own network administrator to plot out a robust system that won’t crash when many people connect to it at once, a common problem for trendy independent coffee shops.

Asus ExpertWifi routers
Asus ExpertWifi routers

Both the router and the mesh system promise improved reliability over devices aimed at home users, thanks to what Asus says are streamlined management tools. Using the Scenario Explorer in the ExpertWiFi app, you can choose a scenario that best fits your business, and the app will automatically select and adjust advanced features to complete the setup process.

Person holding smartphone with Wi-Fi profiles

That way, coffee shop owners could end up with a polished internet portal for customers (perhaps one that kicks them off if they stay too long?) and a separate network for employees and IoT devices like smoke alarms and leak detectors. Up to five separate networks can be created this way, Asus says.

Person holding smartphone

Other software features for the router and mesh system will be more familiar to anyone who’s set up an Asus home router before, including AiProtection Pro network security, support for multiple VPN protocols, and the option to add a backup internet source, such as your smartphone's wireless connection, if your primary ISP connection goes down. (Asus demonstrated the function by tethering a sample smartphone via USB to the main mesh unit of the router, as you can see below.)

Person holding smartphone

Asus will also offer a pair of Power over Ethernet (PoE) solutions for situating routers and notes in spots where it's impossible to run power cables. The PoE devices will comprise a PoE module (EBP15) and a PoE module with an integrated access point (EBA63).

Asus ExpertWifi POE devicesAsus ExpertWifi POE devices

Asus did not announce pricing or availability for the EBM68 or EBR63, but expect them to be priced somewhat higher than existing Asus networking products for home use, which typically range from $100 to $500.

About Our Expert

John Burek

John Burek

Executive Editor and PC Labs Director

My Experience

I have been a technology journalist for almost 30 years and have covered just about every kind of computer gear—from the 386SX to 64-core processors—in my long tenure as an editor, a writer, and an advice columnist. For almost a quarter-century, I worked on the seminal, gigantic Computer Shopper magazine (and later, its digital counterpart), aka the phone book for PC buyers, and the nemesis of every postal delivery person. I was Computer Shopper's editor in chief for its final nine years, after which much of its digital content was folded into PCMag.com. I also served, briefly, as the editor in chief of the well-known hard-core tech site Tom's Hardware.

During that time, I've built and torn down enough desktop PCs to equip a city block's worth of internet cafes. Under race conditions, I've built PCs from bare-board to bootup in under 5 minutes. I never met a screwdriver I didn't like.

I was also a copy chief and a fact checker early in my career. (Editing and polishing technical content to make it palatable for consumer audiences is my forte.) I also worked as an editor of scholarly science books, and as an editor of "Dummies"-style computer guidebooks for Brady Books (now, BradyGames). I'm a lifetime New Yorker, a graduate of New York University's journalism program, and a member of Phi Beta Kappa.

The Technology I Use

I use a lot of computers on rotation in my daily work, but I rely on just a few to get things done. I split my work life mostly between a Microsoft Surface Laptop 3 (a 15-inch Ryzen model), paired with a Lenovo ThinkVision portable monitor, and a custom-built big-chassis Windows 10 desktop PC that has served me well for years now. (Specs: Liquid-cooled Intel Core i7-6950X Extreme Edition, 32GB of RAM, and a GeForce GTX 1080 card.) That's all in a giant chassis with six hard drives and SSDs packing its bays. (As I upgrade systems, I just keep moving the old warhorse drives over.) This behemoth is hooked up to a 32-inch LG monitor.

I also have a bunch of PCs around the house, all custom builds: another one attached to my main TV (for gaming and occasional forays into VR), a mini-PC on the bedroom TV (acting as a media server), and a Mini-ITX desktop in a corner of the living room...just because. I carry around an oversize OnePlus phone, but when I do long-haul travel, a vintage iPod Touch comes along, too, for old times' sake.

I wasn't always a PC guy. I cut my teeth on a cassette-drive-equipped Commodore VIC-20 in the 1980s. But I got serious with Apple desktops in the early 1990s, starting with a Macintosh SE, then a Macintosh LC, and finally one of the short-lived Umax "clone" Macs, before building my first PC and never looking back.

With all my typing and editing work over the years, I've become a huge proponent of thumb trackballs, which minimize wrist action (and my wrist pain). I have a secret cache of the long-discontinued Microsoft Trackball Optical Mouse (my personal favorite), held in an undisclosed location.

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