Americans are streaming more than ever before while in quarantine. According to a survey conducted by OnePoll on behalf of Tubi, the average person has streamed 20 movies and binged four shows in the past two months. As a result, people are starting to run out of things to watch.
Over 52 percent of the 2,000 respondents said they streamed more than they would during the span of a normal summer. As for parents of younger children, 44 percent say their child is streaming more now than at the beginning of the pandemic. In fact, a third of parents surveyed said they relied on streaming to keep their children busy over the summer. (Story continues below infographic.)
Now people are in a tough spot, as 39 percent of the survey's respondents were struggling to find new content to stream. This has led to 35 percent of people trying new streaming services to find fresh content to watch. And although most streaming services have the added benefit of no ads, 37 percent of respondents said they would try an ad-supported service if it meant watching something new.
On top of a lack of content to stream, three in 10 respondents have reevaluated which services they subscribe to, thanks to financial difficulties brought about by the pandemic. This has resulted in 24 percent of respondents aged 18 to 34 canceling paid services in favor of free, ad-supported services. This is likely good news for free streaming services such as Tubi, Pluto TV, and Peacock.
Instead of switching to a free service, though, many have gotten even craftier when it comes to saving money. One in four respondents say they have started a free trial and canceled it before having to pay, something the average person has done three times.
Password sharing is also a useful tool for saving money, with 17 percent sharing passwords with friends and family. It's an especially popular method among young people: 38 percent of respondents 18 to 24 and 31 percent of respondents 25 to 34 employ this method.
Further Reading
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