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Wix Wants to Help You Build a Beautiful Website With AI

Wix Artificial Design Intelligence scrapes the Web for your business content and automatically generates a gorgeous site.

 & Michael Muchmore Contributor

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Artificial intelligence technology is making its way into more and more corners of our lives, so why not into design? Yes, beauty can be quantified and generated by computers, just as computers can win on Jeopardy and answer your questions in Facebook Messenger and Skype.

Wix CEO Avishai Abrahami says his company has achieved this ability to generate design beauty with its Artificial Design Intelligence (ADI) technology.

Wix was already a PCMag Editors' Choice website builder before this announcement, but the company has taken its service to the next level with ADI. In several business examples, including a personal fitness trainer, a watch seller, and an ice cream store, Abrahami showed that, indeed, attractive but unique sites could be automatically created with minimal time investment.

The new wizard-like site-building tool scrapes the Web for content about your business and generates an appealingly designed site automatically, complete with your company's contact data and images found on the Web. ADI generates designs using fonts and colors that work together artistically and with the images. And you can still choose among different styles and do detailed customization on your site after it's created.

It's just about the easiest way I've seen to get a business website off the ground. Abrahami said the goal of ADI is "to ensure and outstanding design every time for everyone." But he also stressed that the created sites will be unique, not cookie-cutter affairs like site-builder templates of the past. The system generates differently mooded sites depending on the category of the business. Impressively, the tool can even incorporate time-scheduling and online shopping capabilities.

Wix is not alone in the quest for auto-generated sites. Another Israel-based tech company, Otonomic, also automatically creates business websites based on the business's Facebook page. Wix ADI uses multiple Web inputs and doesn't require you to authenticate to your social accounts as Otonomic does. And The Grid is an invite-only beta service that also claims to use AI to build custom sites.

Wix was founded in 2006, now has 1200 employees, 86 million users, and revenues of $324 million, according to Abrahami. Wix ADI will be rolling out to the public over the next few months.

About Our Expert

Michael Muchmore

Michael Muchmore

Contributor

My Experience

I've been testing PC and mobile software for more than 20 years, focusing on photo and video editing, operating systems, and web browsers. Prior to my current role, I covered software and apps for ExtremeTech and headed up PCMag’s enterprise software team. I’ve attended trade shows for Microsoft, Google, and Apple and written about all of them and their products.

I still get a kick out of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue of PC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft misstep and win, up to the latest Windows 11.

I’m an avid bird photographer and traveler—I’ve been to 40 countries, many with great birds! Because I’m also a classical music fan and former performer, I’ve reviewed streaming services that emphasize classical music.

Technology I Use

For everyday work, I use a good-old Dell tower with 16GB of RAM, a 12th-gen Intel Core i7 processor, and an Nvidia RTX 3060 Ti GPU that runs on Windows 11. I pair it with a 4K Lenovo ThinkVision P27u-10 monitor and a Logitech MX Vertical mouse. For offsite work, I use a 2024 Microsoft Surface Laptop with a Qualcomm Snapdragon X Elite processor. Camera-wise, I moved to mirrorless from a Canon EOS 80D with a Canon 70-300mm IS USM lens. I now have a Canon EOS R7 with a 100-400mm lens, but I miss my DSLR for several reasons.

In order of usage, the software I turn to most frequently is the Edge web browser, Slack, Adobe Creative Cloud, Microsoft 365, Firefox, Brave, and WhatsApp. I use the Windows Phone link app to see everything on my Samsung Galaxy S21 Ultra phone, which has excellent telephoto capability.

For fitness monitoring, I have a Fitbit Charge 6 and use an Anker Smart Scale P1. I’m also a streaming fan, so I subscribe to both Amazon Music Unlimited (especially for its Dolby Atmos content) and Qobuz (for its high-res sound quality and classical catalog). I recently added a Vizio 5.1 Soundbar SE, which sounds surprisingly good given its low price. To holler commands instead of using a remote control, I have the Amazon Fire TV Cube in the living room, which lets me verbally tell the TV what I want to watch. It hooks up to an LG B4 OLED TV. I have a Sonos One speaker in my kitchen that also ties in with Alexa, as does the Echo Dot 2 With Clock in my bedroom. For serious listening, I have B&W 601 speakers plugged into a Conrad-Johnson Sonographe amp and preamp, with a Cambridge Audio AXN10 streamer as source. For reading, I also have a Nook GlowLight 3.

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