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.Meme Is the Latest Top-Level Domain

Have a meme-tastic website? Google and its partners are letting businesses and consumers purchase .meme domains, but depending on what you pick, it could be pricey.

 & Michael Kan Principal Reporter

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Internet memes are ubiquitous enough that they now have their own top-level internet domain.

Google today announced that consumers and businesses can start hosting websites using the .meme domain, which the company originally filed to operate a decade ago.

Not surprisingly, Google says the new domain is ideal for websites that focus on cataloging internet memes. For example, the meme-indexing site Know Your Meme is using the new domain to host knowyour.meme.

Meanwhile, GIF provider Tenor is using the domain to host find.meme and create.meme. Google adds that Grumpy Cat lives on via grumpycat.meme.

(Credit: grumpycat.meme)

The search giant says the .meme domain is now available for use through an early access program, which requires "an additional one-time fee." This fee will decrease daily until Dec. 5, when the “meme domains will be publicly available at a base annual price.”

The domains can be purchased through third-party providers including GoDaddy. But they can get costly. For instance, bidding for the domain for michael.meme starts $454.99 per year while video.meme is going for $1,689 per year. But others, like pikachu.meme can start at $19.99. 

The .meme domain arrives as Google has been launching a whole assortment of new top-level domains. In March, the company opened registrations for .dad, .phd, .prof, .esq, .foo, .zip, .mov and .nexus. Then in October, Google launched the .ing top-level domain, opening the door for such sites as design.ing and draw.ing, among others.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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