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Amazon's Echo Frames Smart Glasses Now on Sale Without an Invite

A second-gen version of the Echo Frames are now on sale for $249. But while the Alexa-powered smart glasses get an upgrade, Amazon will ditch development of its Echo Loop smart ring.

 & Michael Kan Principal Reporter

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(Credit: Amazon)


Amazon on Thursday introduced the second-gen version of its Echo Frames smart glasses, which are no longer in beta and available for anyone to purchase for $249

Echo Frames are designed to offer a hands-free Alexa experience via a pair of Bluetooth glasses, which can pull data from your smartphone. However, there’s no mini-digital display in the lenses, so don’t expect an augmented reality, overlay experience. Instead, the frames come with four microphones, which can automatically calibrate audio levels based on ambient noise.

“Now you can hear notifications and alerts, turn on compatible smart lights, or call a friend, all without pulling out your phone,” the company said. 

The microphone on the glasses.
(Credit: Amazon)

Last year, Amazon introduced the product as a “Day 1 Edition” product, meaning it was only available via an invite-only beta trial. Based on customer feedback, the company has redesigned the smart glasses with a second-generation edition that’s up for pre-order today. 

The new Echo Frames promise to last about 40 percent longer than the previous model when it comes to continuous audio playback. “And to help maximize battery life, we are introducing a new feature that turns off your frames when they’re placed upside down for three seconds,” the company added. 

Still, battery life isn't that great. According to Amazon, the frames can "get over 2 hours of talk time, Alexa interactions, and media playback over a 14-hour day at 80 percent volume. The 2 hours includes 20 Alexa interactions, 85 minutes of music, podcast or other audio playback, 30 minutes of phone calls, and 90 incoming notifications." So you'll have to use the frames somewhat sparingly during the course of a work day.

The other improvement to the second-gen model involves the audio quality. “The updated Echo Frames improve upon our open ear audio technology, offering richer and fuller sound compared to the previous version, so your music and Alexa’s voice are even clearer,” the company said. 

Woman wearing the glasses.
(Credit: Amazon)

The glasses should also feel more premium. Instead of plastic, the second-gen model has been built using carbon fiber and titanium. According to Amazon, the frames are splash-resistant too. 

If you order a pair, they’ll arrive with non-corrective lenses already installed. However, Amazon says the Echo Frames have been designed to be compatible with most prescription lenses. “Prescription lenses can be fulfilled by any LensCrafters location or your preferred eyewear professional. Find optician instructions here,” the company added. 

The smart glasses will come in three colors: Modern Tortoise, Horizon Blue, and Classic Black. The company plans to begin shipping the product on Dec. 10. For those who bought the original Day 1 Editions, Amazon is offering the second-gen models for $70. 

The Echo Frames are compatible with both Android and iOS smartphones. When in use, the glasses will connect over Bluetooth to communicate with the Alexa app installed on the owner’s phone. “As before, Echo Frames can also be used with native smartphone assistants on iOS and Android with a simple long-press of the temple,” Amazon said. 

The Echo Frames were introduced last year alongside the Echo Loop, a smart ring product. But unlike the smart glasses, Amazon has decided to retire the ring. “Customers who purchased Echo Loop will continue to receive updates and support, and can use their devices as they do today,” the company added.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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