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YouTube Is Cracking Down on Cheap Premium Plans Bought With a VPN

Ever used a VPN to get another country's cheaper subscription rate? YouTube is now canceling Premium plans purchased outside a buyer's determined region.

 & Kate Irwin Reporter

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YouTube Premium subscribers who use VPNs are reporting that their plans are being automatically canceled by the Google-owned company, according to multiple subscribers who have posted screenshots and descriptions of the issue on Reddit.

A Google support representative confirmed to PCMag that YouTube has started a crackdown. "YouTube has initiated the cancellation of premium memberships for accounts identified as having falsified signup country information," the Google support agent said via chat message. "Due to violating YouTube's Paid Terms of Service, these users will receive an email and an in-app notification informing them of the cancellation."

Asked when exactly YouTube began this wave of cancellations, the support agent replied: "This was done recently, I just can't specify the specific date."

Multiple YouTube users reported that they were originally able to sign up for YouTube Premium at lower prices offered in countries like Ukraine. In Ukraine, YouTube Premium costs about $2.40 a month. This is substantially less than in countries like the US or UK, where it costs about $14 or $15 a month, respectively, for an individual plan. Back in July, YouTube raised its Premium prices for US users from $12 to $14 a month. In January, it applied this hike to long-term subscribers as well.

VPNs, a common computer and internet security tool designed to protect user privacy, hide a user's IP address that can be traced to a geographic location. VPNs can help prevent cyberattacks and keep users' devices safe, but they can also be customized to display a specific country of origin. VPNs can effectively allow US users to masquerade as being based in other countries to get access to cheaper subscriptions in nations with smaller economies—or access to content that isn't licensed to be viewable in their home country.

PCMag has reached out to Google for additional comment.

About Our Expert

Kate Irwin

Kate Irwin

Reporter

I’m a reporter for PCMag covering tech news early in the morning. Prior to joining PCMag, I was a producer and reporter at Decrypt and launched its gaming vertical, GG. I have previously written for Input, Game Rant, Dot Esports, and other places, covering a range of gaming, tech, crypto, and entertainment news.

I’ve been a PC gamer since The Sims (yes, the original) in the CD-ROM days. I still think about my first-gen pink iPod mini, which, looking back, was not so mini. In 2020, I finally built my own custom Windows PC for gaming with a 3090 graphics card, but I also regularly use Mac and iOS devices. As a reporter, I’m passionate about documenting the wide world of tech and how it affects our daily lives.

My Areas of Expertise

  • Microsoft
  • Google
  • Artificial intelligence 
  • Cybersecurity
  • Video games are a big one. I specialize in shooters (Apex Legends, Fortnite, Overwatch) but I occasionally test out other genres as well, especially indie games or cozy games (The Sims series, Animal Crossing). 
  • The business and tech that powers video games
  • Cryptocurrency and blockchain technology
  • Social media platforms, including Meta’s apps, X/Twitter, Telegram, TikTok, etc.
  • Tech regulation

The Technology I Use

  • MSI gaming laptops
  • Nvidia graphics cards
  • AMD CPUs
  • MacBook Pro and Air laptops
  • An iPhone from 2019 (though I’m thinking about getting a “dumb phone” like the Light Phone)
  • Nintendo Switch
  • PlayStation 5
  • Freewrite Traveler 
  • At home: Sonos speakers (we have them all over the house), Philips Hue + Ring security products

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