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SpaceX May Be Ditching YouTube to Broadcast Rocket Launches on Twitter

SpaceX drops a Starlink launch from YouTube in favor of Twitter at a time when Elon Musk has been trying to turn Twitter into a video platform that can rival YouTube and Twitch.

 & Michael Kan Principal Reporter

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SpaceX has long relied on YouTube to broadcast its rocket activities, but that may be changing. On Sunday, users noticed that SpaceX made footage of a satellite launch exclusive to Twitter.

The Sept. 3 launch of 21 Starlink satellites was not live-streamed on YouTube, but it was hosted on Twitter (also known as X).

The same thing happened with the Crew-6 Mission, which shuttled astronauts from the International Space Station to Earth. SpaceX’s Twitter account exclusively posted video of the Dragon spacecraft carrying the astronauts back to the planet — a clip that’s conspicuously missing on the SpaceX YouTube account. Only an undocking video is available.

The company didn’t immediately respond to a request for comment. But the change occurs as SpaceX CEO Elon Musk has been trying to turn Twitter —which he also owns— into a video platform that can rival YouTube and Twitch. This has included paying YouTube creators to post their videos on Twitter. 

Still, SpaceX’s decision to drop YouTube for Twitter is already annoying users, many of whom have tuned into the company’s space launches for years. They say YouTube has a superior interface and streaming quality over X. In addition, the YouTube app is available for TVs, while the X app is not. 

“This is a much less convenient interface than the Youtube one,” tweeted astronomer Jonathan McDowell, who has been tracking Starlink launches. 

“If Elon is going to do this, then he better prioritize making the video part of X as good as YouTube because this is just gonna piss people off,” wrote a separate user. 

Meanwhile, others are pointing out that you can still watch SpaceX launches on YouTube, but through third-party providers such as Spaceflightnow.com or NASASpaceflight.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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