Starting this spring, Peacock will become the exclusive streaming partner of JetBlue.
Passengers can tune into JetBlue's seatback screens for a selection of free-to-view Peacock Originals, including Bel-Air and Pitch Perfect: Bumper in Berlin.
Upcoming series like Rian Johnson's Poker Face and Malcolm Lee's The Best Man: The Final Chapters will also be available to watch at no extra charge. Peacock subscribers, meanwhile, can stream the platform's entire catalog using JetBlue's in-flight Wi-Fi.
Jayne O’Brien, head of marketing and loyalty for JetBlue, says the Peacock partnership will be integrated with the airline's TrueBlue rewards program, providing members with access to special offers, points for subscribing, and a free year of Peacock Premium.
JetBlue already offers seatback entertainment from Showtime, HBO, ViacomBCS, and Peacock parent company NBCUniversal. Peacock signed a similar deal with American Airlines earlier this year, while Delta has a deal to feature content from Disney+ and Hulu.