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Amazon Fire TV Adds 'Free' Section to Help Users Find Things to Watch

The new section is arriving for US owners of Amazon Fire TV streaming devices. It'll offer owners an easy way to find free, ad-supported TV shows and movies to consume during the pandemic.

 & Michael Kan Principal Reporter

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If you own an Amazon Fire TV device, it’ll now be easier to find free things to watch. 

On Tuesday, Amazon began rolling out a new “Free” section to the Fire TV menu for US customers. You’ll find it at the top of the navigation bar. 

The company created the new section on feedback from customers, who’ve been requesting a more convenient way to discover free content over the TV streaming devices. “We wanted to build a curated experience that provides a simple way for customers to find movies and shows they love while also highlighting apps that offer free to watch content they may not have known about,” wrote Michael Polin, Amazon Fire TV marketing staff member. 

The new section promises to solve this by bringing much of the free content under one tab. According to Amazon, owners can expect to find thousands of free movies, TV shows, news programming and more. 

The providers include IMDB TV, Tubi, Pluto TV, Crackle, The CW and the News app, which supply ad-supported content. “You can also discover other apps that offer free content like Twitch, Red Bull, PBS and PBS Kids,” Polin added. 

The section will also be regularly refreshed with new TV shows and movies. “Most of the free tab consists of a collection of curated and thematic rows of movies and TV shows from our content providers. It also features a set of personalized, recommended rows of free movies and TV shows across categories like new, trending, and popular, as well as a dedicated row for news content,” Polin said.  

If you’re still looking for things to watch, many streaming services have been offering extended free trials to customers during the pandemic. So take advantage of them while you can. 

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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