UPDATE: Amazon today unveiled the $99 Fire TV set-top box, on sale now. Check out more in the slideshow below.
It's a busy day in tech, with Microsoft kicking off its annual Build developers conference in San Francisco and Amazon hosting a press event in New York City to make a video-related announcement.
Invitations for the Amazon presser went out last week, which asked the press to "join us for an update on our video business." It tipped an appearance by Peter Larsen, vice president of the Amazon Kindle division, and featured a photo of an armchair and bowl of popcorn, suggesting that the event will unveil something you can enjoy in the living room.
All signs point to an Amazon set-top box of sorts. But questions remains as to whether it will be an Apple TV-like box or a dongle like the Chromecast and the new Roku Streaming Stick.
A recent Wall Street Journal story suggested that, much like its competitors, the new Amazon device will ship with apps like Netflix, Hulu Plus, and Pandora.
PCMag's Alex Colon and Will Greenwald are at today's Amazon event and will be live-tweeting from our @PCMagLive account, embedded below. Follow along for all the announcements.