(Credit: LG)
Microsoft is pitching itself as the "Copilot company" these days, so maybe it shouldn't be a surprise that Redmond's AI is popping up in new places. At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs.
LG mentions the Copilot integration in its 2025 OLED evo lineup announcement. The TVs will be "powered by AI-driven personalization [to offer] a customized experience tailored to each user," it says. That includes things like TVs that welcome people by name and profiles that recognize their voices and suggest things based on viewing habits.
"Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues," LG says. "For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions."
(Credit: Samsung)Similarly, Copilot on Samsung TVs (and smart monitors) "will enable users to explore a wide range of Copilot services, including personalized content recommendations."
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It's part of Samsung's Vision AI lineup that'll include a host of features, including 8K AI upscaling, auto HDR remastering, adaptive sound, color booster, and other AI optimizations that'll change the picture and sound based on what's happening on the screen.
Samsung says it "also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do," so Gemini may make an appearance on your TV, too.
Otherwise, details on the Copilot integrations are sparse, though LG notes that its AI search options will launch first in the US and Korea.