PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Sony Unveils Its Own Quantum-Dot OLED TV

The Master Series A95K, unveiled at CES, is one of the first OLED TVs to use a quantum-dot layer to expand color.

 & Will Greenwald Principal Writer, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Samsung isn't the only company to show off quantum dot-enhanced OLED panels at CES. Sony also revealed its first QD-OLED TV—possibly the very first to hit the market.

The Sony Master Series XR-A95K is the company's newest flagship OLED TV, and it has a new feature unseen in previous OLED TVs. It uses a QD-OLED panel, which means it combines an OLED panel with a quantum-dot layer that enhances color range and brightness. Quantum dots have been used in high-end LED TVs for several years, enhancing LCD panels, but this is the first time we've seen it paired with OLED technology.

It's important to note that the XR-A95K's QD-OLED panel isn't necessarily Sony's own technology. Large OLED panels are only manufactured by a handful of companies, with LG Display being one of the largest. CNET notes that the XR-A95K's panel is likely not one that Sony built in-house; rumors indicate the panel is in fact Samsung Display's QD-equipped OLED panel, just not under the Samsung QD-Display name.

The XR-A95K runs Google TV, and is equipped with far-field microphones for hands-free voice control and Google Assistant, and a Bravia Cam webcam for video chats. It's a 4K, 120Hz TV powered by Sony's new Cognitive Processor XR, which processes both video and audio, along with XR OLED Contrast Pro and XR Triluminos Max features purported to boost brightness.

Another Master Series OLED TV Sony also announced, the XR-A90K, retains all of the features of the A95K but without the quantum-dot technology.

Sony also announced its flagship LED TV, the 8K Master Series XR-Z9K, which features a mini LED backlight system and the aforementioned far-field microphones, Bravia Cam, and XR Cognitive Processor XR. Step-down models outside of the Master Series flagship tier include the A80K 4K OLED TV and the X95K and X90K 4K LED TVs.

The A95K will be available in 55- and 65-inch versions, the A90K in 42- and 48-inch versions, and the Z9K in 75- and 85-inch versions. Pricing and availability of Sony's 2022 TVs have not yet been announced.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

Read full bio