If you hate the look of a TV in the middle of your room messing with your design aesthetic, Pinterest has more than a thousand ideas to help you hide it. But now, you may not have to.
Samsung on Wednesday opened US pre-orders for its new Serif TV, a TV you might actually want to look at.
Priced at $1,499.99, the 40-inch set, which in profile resembles the shape of a capital I (with serifs, hence its name), is slated to begin shipping in early August. Samsung created the set with the help of Parisian design duo Ronan and Erwan Bouroullec, marking the first time the tech giant has aligned with a designer to reimagine how the TV looks.
In a statement, Samsung Electronics America Senior Vice President Dave Das said the company's research has shown that "there is a subset of consumers, largely underserved by the TV industry, who care ... about design and how their TV complements the aesthetics of their home environment" just as much as they care about its specs. This new set is for those people.
"From top to bottom, inside and out, the Bouroullec Brothers re-imagined every aspect, from its minimal yet solid exterior form to its refined user interface and even its simplified remote control," Samsung wrote in its news release.
As for specs, Samsung said the set offers 4K UHD resolution with four times the resolution of full HD and a quad-core processor for fluid browsing. It's available for presale via Samsung.com and the MoMa Design store (in white or blue), and is slated to hit high-end, design-centric retailers Vitra, Bo Concept NY, and Ligne Roset (in white) later this summer.
