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Amazon FreeTime Unlimited Adds Content for Older Kids

Until now, FreeTime Unlimited mostly offered content for kids ages 3 through 8.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Good news for kids with access to an Amazon tablet.

The online retail giant just added a slew of new content, specifically geared towards older kids, to the subscription-based FreeTime Unlimited, an "all-you-can-eat" content service tailored specifically for kids. Until now, FreeTime Unlimited, which costs $2.99 a month for Prime members and $4.99 per month for everyone else, mostly offered content for kids ages 3 through 8.

Now, Amazon has beefed up the service with thousands of videos, educational apps, games, and books that should appeal to kids ages 9 through 12, including Sonic the Hedgehog, Monument Valley, iCarly, Star Trek, and more — "ensuring FreeTime Unlimited content grows as your kids grow," the company said. The new batch of content also includes books like The Black Pearl and Harry Potter; games and apps like Temple Run: OZ, American Girl, Barbie, and Hot Wheels; and videos like RL Stein's The Haunting Hour.

With these new additions, FreeTime Unlimited offers more than 13,000 videos, educational apps, games, and books, plus over 40,000 YouTube videos and websites for kids from "preschool to preteen," Amazon Kids and Families Director Nate Glissmeyer said in a statement.

Plus, Amazon is also adding some new apps, books, and videos for preschool and younger kids along with a new feature called Smart Filters to give parents more say over what their kids see. Parents can use the filters to adjust the library so that older or younger kids only see content that's applicable to them.

"Younger kids still have the freedom to explore the titles that are appropriate for their age group while older kids get to play Monument Valley and see other cool videos, apps, games, and books that are just right for them," Glissmeyer said.

Smart Filters will be available for fourth- and fifth-generation Fire tablets, including Fire Kids Edition, via a free, over-the-air software update rolling out starting April 27. FreeTime Unlimited is available exclusively on Amazon Fire tablets and Kindle ereaders.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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