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Cable Companies Sue to Stop FTC's 'Click to Cancel' Rule

Trade groups representing advertisers, newspapers, and surveillance providers also want to stop an FTC rule meant to make it easy for consumers to cancel subscriptions.

 & Michael Kan Principal Reporter

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The cable TV and broadband industry is suing the Federal Trade Commission over a new rule intended to help consumers easily cancel unwanted subscriptions, arguing that it's unlawful. 

Three trade groups that represent the cable industry, advertisers, and video surveillance companies filed a lawsuit in a US appeals court to invalidate the FTC’s “click to cancel” rule.

The NCTA – The Internet & Television Association, which counts Comcast, Charter Communications, and Disney among its members, filed the lawsuit alongside the Interactive Advertising Bureau and the Electronic Security Association. 

The trade groups take issue with a section of the FTC’s new rule that will crack down on another controversial business practice called “negative option programs.” That’s when a vendor continues charging your credit card, sometimes without your knowledge, simply because you failed to take action on your subscription. Free trial programs and automatic renewals that charge your credit card past a certain date all fall under this category. 

To prevent unwanted subscriptions, the FTC’s click-to-cancel rule is designed to force vendors to be up-front about free trials and other plans that feature automatic renewal. Companies would also need to obtain proof of consent from customers during the sign-up process for the negative option programs. 

However, the lawsuit claims these negative option contracts cover over “a billion paid subscriptions” in the US. The trade groups also argue the FTC’s click-to-cancel rule essentially “deems them all to be deceptive unless they comply with onerous new regulatory obligations regarding disclosures.”

“The Final Rule is an attempt to regulate consumer contracts for all companies in all industries and across all sectors of the economy in which the customer purchases a service or subscription that will continue unless the customer exercises the option to cancel,” the trade groups added. 

In their filing, the trade groups call the FTC’s click-to-cancel rule “arbitrary, capricious, and an abuse of discretion” of the agency’s regulatory authority. The lawsuit demands that the appeals court review the FTC regulation in the hopes that it will be ruled unlawful and thus blocked. 

Ars Technica also reports that two other trade groups representing newspapers in Michigan and small businesses have filed a similar lawsuit in another US appeals court. 

The FTC didn’t immediately respond to a request for comment. But the click-to-cancel rule won’t fully take effect until next year, or 180 days after the regulation is published in the US Federal Register.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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