You know the deal with enterprise tech, three and four letter acronyms. The familiarity of seeing things like PaaS, SaaS and even EaaS written and either wondering what they mean, or wondering if anyone apart from you knows what they mean. But the truth if that these technologies are as mainstream as they come, even if they are invisible to the people - your customers or clients - who are using them.

In a blog post on Oracle.com Chris Chelliah explains that anyone daring to Google terms like PaaS will run into dry explanations about what they technology is and what the whole things means. Chelliah argues, however, that the technology doesn't matter, it's the results that count: "Once you take a step back from the IT side and focus on the business benefits PaaS actually delivers, it quickly becomes apparent that it’s one of the most exciting developments in the cloud" he writes.

Chelliah goes on to explain that PaaS holds the key to digital transformation "It’s the underlying technology that allows businesses to rapidly build and customize innovative web applications". For customers, this might just mean that they can get a lot more from your online interactions with a company. Better services, more features and, most of all, a responsive service.

Chelliah goes on to prove that articles about PaaS don't need to be dull by giving some much-needed examples of companies delivering results with it. And what's fascinating in the examples is just how wide the net of applications is. AIG, the insurance company, is looking at using drones to survey natural disasters and settle claims quickly.

And in Australia, a Pharmacist chain is helping patients manage their prescriptions more effectively. Notifying them when they have new medicine to collect and showing records of their older prescriptions.

So the public, as well as IT and Enterprise users all all benefitting from PaaS, even if they don't know it. These examples give us some context for what Oracle and Intel are making possible, and that's the best possible way to get people excited about PaaS - even if they didn't expect to be.

Oracle has a PaaS guide which you can download via its website, which will help you and your business develop plans to use PaaS to expand and improve your products and services.

Sponsored by Oracle and Intel