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Facebook Ditches 'Trending' Section

'We found that over time people found the product to be less and less useful,' Facebook said on Friday, explaining its decision to drop the sometimes controversial Trending.

 & Michael Kan Principal Reporter

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Facebook is retiring Trending—the box that displayed all the latest news—because, it says, the feature had outlived its usefulness.

The Trending section has been on Facebook since 2014, and served as a way to get people talking about hot news topics. But over time, the section failed to gain much traction among users, the company said Friday.

"It was only available in five countries and accounted for less than 1.5 percent of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful," Facebook said in a blog post, which said Trending will be gone next week.

More Facebook users are also viewing news over mobile and through video, the company added. In contrast, the Trending section was most prominent on the desktop; it sat on the right-hand side of the page.

The Trending section has also been mired in controversy. Initially, Facebook relied on human editors to curate the news topics that appeared. But this later landed the company in trouble with conservatives over claims that editors were not featuring stories from conservative news sites.

Facebook later ditched the human editors and replaced them with computer algorithms. But they too presented problems and began surfacing fake news articles over the Trending section.

Facebook didn't mention if any of these past incidents factored into its decision to retire Trending. But the company said it would replace the Trending section with "future news experiences" over the platform. For example, Facebook has been testing letting media publishers issue "breaking news labels" when important stories hit. The company is also planning a dedicated news video section in Facebook Watch, the company's answer to YouTube, to keep people informed.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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