Jeff Bezos Stars in Amazon's Super Bowl LII Commercial

Amazon is paying serious coin to promote Alexa and its Echo devices during Super Bowl LII, and we just got a sneak peek at the company's commercial, which stars CEO Jeff Bezos.

The spot envisions what would happen if Amazon's voice-based assistant Alexa lost her voice. It starts out with a woman brushing her teeth in the bathroom while asking Alexa for the weather.

"In Austin, it's 60 degrees," Alexa says, before breaking into a coughing fit, eliciting a strange look from the woman. The scene cuts to Amazon's headquarters where Bezos and Co. are in a tizzy over the virtual assistant.

"Alexa lost her voice, how is that even possible?" Bezos asks a woman.

"We have the replacements ready, just say the word," the woman replies.

Viewers will, presumably, have to wait until Super Bowl LII to find out what happens next. For now, you can check out the teaser video for yourself above.

People are already drawing some interesting conclusions from the 30-second teaser. Does this mean Morgan Freeman could be the next voice of Alexa, a la Waze? Does the reference to Austin mean Amazon has selected the Texas city as the location of its second headquarters? We'll just have to wait and find out.

Super Bowl LII takes place this Sunday, Feb. 2, at 6:30 p.m. at US Bank Stadium in Minneapolis, Minn. The televised broadcast will air on NBC and the game will stream online via NBCSports.com as well as the NFL Mobile and Yahoo Sports apps. The Philadelphia Eagles will face off against the New England Patriots and Justin Timberlake will perform at the halftime show.

About Our Expert

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade.

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes.

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app.

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth.

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light.

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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