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Instagram Stories Now More Popular Than Snapchat

Snapchat in its February IPO filing revealed that 'on average, 158 million people' use its app every day. Instagram Stories just beat that.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Watch out, Snapchat. Instagram on Thursday announced that more than 200 million people now use its Stories feature every day.

That's pretty impressive, considering Instagram launched the Snapchat ripoff just eight months ago, but you might be wondering why the Facebook-owned social network would call out the seemingly random number. Here's why: rival Snapchat in its February IPO filing revealed that "on average, 158 million people use Snapchat daily."

So basically, Instagram is low key bragging that its Stories feature is now more popular than Snapchat. To be fair, Snapchat's numbers were from two months ago, so it's highly possible that the app's daily active user count went up since then. Either way, it's safe to say that Instagram Stories is giving Snapchat some serious competition.

Meanwhile, Instagram also today introduced some new tools, including the ability to turn a selfie into a sticker.

"When you take a photo or video and tap the smiley face, you'll see a new sticker with a camera icon that lets you capture a mini-selfie," Instagram explained in its blog post. You can then pin your selfie sticker to a specific spot in a video. To do that, just tap and hold the sticker, place it where you like, and confirm by tapping "Pin."

Instagram also introduced "geostickers" for those in Chicago, London, Madrid, and Tokyo. These are basically the same thing as Snapchat's geofilters: cute graphic stickers that are only available in certain locations.

It should also now be easier to access your favorite Instagram stickers. Just tap the smiley face and swipe right to see all the stickers you've recently used. Finally, when you're recording a video using "Hands-Free" mode, you'll now see a timer that counts down to when the video begins.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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