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Netflix Adds Mobile Data-Saving Feature

The default setting will let you stream for three hours per gigabyte of data, or about 600 Kilobits per second.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Ever absent-mindedly streamed Netflix on your mobile device and quickly ate through all your data? Netflix wants to make sure this doesn't happen again.

The streaming service on Thursday officially introduced a new tool we first heard about in March designed "to help you better control how much data you use when streaming on cellular networks." The default setting will let you stream about three hours of TV shows and movies per gigabyte of data, or about 600 Kilobits per second.

Netflix Data Savings

"Our testing found that, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees," Netflix's Director of Product Innovation, Eddy Wu, said in a statement.

If you happen to have a mobile data plan with a higher cap, or you aren't all that concerned about overages, you can adjust the setting to stream at higher bitrates.

To set your cellular data usage, be sure to update the Netflix app on your iOS or Android device to the most recent version, select "App Settings" from the menu, and pick "Cellular Data Usage." There, you can switch off the automatic default setting, if you choose, and select a higher or lower option that works with your mobile data plan.

"Our goal is to give you more control and greater choice in managing your data usage whether you're on an unlimited mobile plan or one that's more restrictive," Wu wrote. He added that bitrates could change over time as Netflix evolves and improves, and actual data usage will vary based on your device and network. Of course, this setting only affects data usage on cellular networks; streaming over Wi-Fi is not affected.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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