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Facebook Trending Topics Loses Human Editors

The trending news section of the world's largest social network is now completely automated.

 & Tom Brant Managing Editor

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Facebook will no longer use humans to curate its trending news section, instead relying on algorithms to help its users discover worldwide breaking news.

The social network announced the change in a blog post today, three months after it faced outrage over claims that its trending topics editors routinely suppressed mentions of politically conservative news topics in the US.

The advantage of relying on algorithms over human editors, Facebook says, is that it can enable the Trending Topics feature for users worldwide, instead of limiting it to just countries like the US.

"Our goal is to enable Trending for as many people as possible, which would be hard to do if we relied solely on summarizing topics by hand," according to the blog post. "A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time."

The editors of the trending section are not Facebook employees, but third-party contractors hired by Accenture under a contract with the world's largest social network. In a May letter to Sen. John Thune, chairman of the Senate Commerce Committee, Facebook said it would reduce its reliance on the team by no longer asking it to search RSS feeds from online media outlets.

The change to eliminate human editors completely was always part of the plan, according to today's blog post, but Facebook accelerated it "given the feedback we got from the Facebook community earlier this year."

With the human editors' departure, the trending news section will only display a topic, like "#PhelpsFace" or "NASA," instead of a headline and a short description. Facebook says there will still be humans who check on the section to ensure that topics like "lunch," which people talk about every day, will not be flagged as trending.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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